The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World




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Mark’s under the weather, but we’re launching this sucker anyway. Meet “The Week in Digital Marketing”. It’s a show we’re testing out on the DDM podcast feed. Let us know what you think! – Adam

Show Notes

  • Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world.
  • NBCU’s metaverse play – NBCU views immersive virtual experiences as a way to connect consumers and content.
  • Trade Desk reports massive increase YoY revenues and added five partners to a key initiative.
  • Netflix floats the possibility of ad-supported subscription plans.
  • Video game publishers are becoming advertisers.
  • Brands are reimagining their approach to advertising in the cookieless world.
  • DRM – Data Relationship Management. If you’re a marketer, get used to this new acronym, as you’ll be using it soon. 


Episode Transcript

(Coming Soon)

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