The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman



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In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out for 150 employees.

Show Notes

  • PUBG Mobile players can now access in-game Butterfinger-branded items like parachutes and buggies after purchasing the candy, which is marketed by Ferraro North America.
  • Venture cap fund Andreesen Horowitz commits $600M to the future of gaming. The fund is called GAMES FUND ONE.
  • A Texas law will soon prohibit Twitter, YouTube, Facebook, and large tech platforms from suppressing posts “based on viewpoint.”
  • Elon Musk said his $44 billion purchase of Twitter will not move ahead until he has more clarity on how many accounts are fake.
  • Vimeo added structured data to all public videos to improve Google Search visibility.
  • Goldman Sachs, known for its intense work culture, has unveiled a new vacation policy for its employees.
  • Netflix announced this week that it’s releasing 150 workers back into the talent pool due to subscriber losses.


Episode Transcript

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