This week, after almost a year of work, we have launched our new NetWise Audience Platform Version 2.0. This seems like a good time to reflect on how we got here, so here it is, the story of NetWise and our Audience Platform.
How did NetWise get started?
The technology we built to enable this was a major innovation at the time and today it has become the most complete and accurate Business-to-Consumer ID-Graph in the market. Because of the power of that graph and the reach and accuracy of our Business Data in general, we quickly found ourselves flooded with sophisticated customers. These (often large) companies have the money and the teams to work with complex terabyte-scale datasets like ours, which most companies cannot. These days, we support many of the most well known brands in the world, and our data helps power many of the most prolific Ad-Tech and Mar-Tech platforms.
A platform by accident... while scaling our business.
Big data for marketers without the technical complexity.
Almost overnight after releasing this internal tool for our own team, sales reached out and asked when they could start selling it. It was suddenly so obvious to us that we had built the perfect tool to not only support many of our large customers, but also to empower marketers at ANY company, no matter how large or small, simple or sophisticated, to leverage our B2B Audience Data and our ID-Graph to do true multichannel marketing across every channel and every platform.