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If you want for info right away check out the FAQ below, or cruise around this site for more content. Maybe start with this video!
Here are a few answers to common questions about NetWise and what we do.
What do you mean by Multi-Channel, Omni-Channel, or Every-Channel?
NetWise’s B2B Audience Database and B2B-to-Consumer ID Graph allows you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. This includes, Email, Postal, Social, TV, and Digital via Cookies, Device IDs, Geofencing, and IP. No other B2B data provider offers this depth of channel execution, and no other data provider offers this kind of campaign consistency.
From where do you collect your Business and Person Information?
We collect data from millions of unique commercially and publicly available sources including, state and federal business filings, company websites, job descriptions, job postings, social websites, business directories, and more. Our data collection is an important part of our business IP and strategy, and we typically do not reveal any further details.
This vast quantity of data is then distilled down to high-quality business and business person records at a large scale with high levels of multi-source validation and comprehensive deduplication. No other company is able to combine the number of high-quality input vectors and frequency of data refreshes that NetWise makes available.
How accurate is your data?
Generically speaking, NetWise employs strict and continuous QA procedures beginning with our data collection, continuing throughout every step of data analysis and processing, and finally before export to our customers and channel partners. This QA process is enhanced by our multi-sourced supply chain, providing many vectors for increased quality and accuracy, and is further backed by both manual oversight and unit testing throughout the production process.
This answer depends largely on your use case and the specific information or data that you need. We maintain strict quality metrics for all our data products and we can answer any specific questions, explicitly, if you contact us directly. We have been providing B2B data to the primary martech/adtech platforms, technology companies, major brands, and advertising agencies for almost a decade. We know our quality meets the needs of almost 100% of customers that test it.
How does NetWise comply with industry standards and regulations?
NetWise strives to maintain compliance with all applicable data privacy rules and regulations. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA have appointed an internal Data Protection Officer (DPO) who is a licensed attorney in California and runs our compliance division. Our DPO monitors new, dynamic, and upcoming relevant regulations such as the CCPA, and ensures our ongoing compliance with all applicable data privacy rules and regulations.
We work with 3rd party compliance and security teams to make sure we meet the quality and privacy needs of our customers and industry. You can read our 3rd party audit from BPA Worldwide which reviewed our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request.
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