Listen Subscribe on your favorite app. In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out… Continue reading The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
Tag: Transparency
The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Listen Subscribe on your favorite app. Mark’s under the weather, but we’re launching this sucker anyway. Meet “The Week in Digital Marketing”. It’s a show we’re testing out on the DDM podcast feed. Let us know what you think! – Adam Show Notes Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators… Continue reading The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
What IAB Data Transparency Labels SHOULD be
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my opinion, they are incomplete, like a food label missing the ingredient list. The IAB Data Transparency Label, introduced in 2018, provides meta information about how an audience… Continue reading What IAB Data Transparency Labels SHOULD be