You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most often email. But this historic approach is rife with wasted spend. For starters, data providers for B2B email campaigns typically deliver a high bounce rate of emails (whereas NetWise rings in at 90% deliverability on… Continue reading Why Your B2B Campaigns are Missing 95% of Your Target Audience
Tag: Targeting
Data fuels today’s businesses. Shouldn’t you be using rocket fuel?
Welcome to the NetWise blog. Want to get posts like this one direct to your inbox? Sign up at the bottom. Rocket Fuel Today’s most successful companies are data-driven to their core. They use data to understand their customers, improve their customer experiences, understand the ROI of their efforts, evolve their products, and continually evaluate… Continue reading Data fuels today’s businesses. Shouldn’t you be using rocket fuel?
How to Target Your Ideal Customer
A common question a lot of people ask when it comes to building the perfect marketing campaign is how to target your ideal customers and know you are reaching the right audience for your message and product. While obtaining this information from your own research is a start, most companies need professional data analytics help,… Continue reading How to Target Your Ideal Customer