Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Why You Should Put Your Sales Enablement Budget Into Marketing
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the specific contacts to whom they want to pitch their products. But salespeople are expensive, made even more so with every hour spent looking up individual records… Continue reading Why You Should Put Your Sales Enablement Budget Into Marketing
Why Marketing is Eating Sales — and What it Means for The Future.
Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on technology disruption can also be applied to marketing. In this case, we see technology, advertising and marketing eating sales. Today’s marketers have very powerful and complex technology systems that allow for digital advertising at a… Continue reading Why Marketing is Eating Sales — and What it Means for The Future.