Your Martech Stack Has Too Many Integrations

Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s a problem because inefficient marketing technology (martech) stacks are a massive barrier to innovation and agility.   In this post, we’ll explain why most martech stacks have too many integrations, explore the myth of the perfect… Continue reading Your Martech Stack Has Too Many Integrations

Marketing Strategies: Preparing for the Post-Cookie World 

Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is a great time to prepare for the shift.  The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked.  Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World 

Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for marketing helps you produce data-driven results and Incremental Innovation. Here’s how:   Testing is arguably the most crucial part of a digital marketer’s job today. Without it, you can’t know if your ideas are working. Scientific… Continue reading Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.  The average American gamer spends about $76 each month on gaming, according to a Pollfish survey of 1,000 participants ages 16-65. That… Continue reading The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Explained: Verbal Design for Data-Driven Marketers

Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers

The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

Listen Show Notes Foursquare founder Dennis Crowley wants to intertwine the metaverse with reality to create a new Web3 social network called “LivingCities.” According to techcrunch, Dennis and his two partners raised $4 million in early funding so far; their goal is to create a “social metaverse like never before.” LivingCities will be a consumer… Continue reading The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

The Web Needs Open Data to Complement Existing Data, Here’s Why

Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the world wide web possible. Now, open data helps people achieve once impossible ideas. Over the last several decades, a free flow of data powered an internet economy capable of generating millions of jobs and contributing… Continue reading The Web Needs Open Data to Complement Existing Data, Here’s Why

Measuring Content Success Is a Design Problem, Not an Engineering Problem

As a marketer, why do you create content?  To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem

Metaverse Marketing: How Marketers Can Get Started

Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started

What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and many processes and operations are further enabled by computers. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including… Continue reading What does it mean to be “data-driven”?