Programmatic Advertising (and Campaigns) Refresher Guide

Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide

What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

7 Tips to Be Ready for Marketing in the Metaverse

Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with far less competition. And a chance to connect with younger audiences, create an immersive and enjoyable brand experience, and capitalize on new revenue opportunities? There’s no better time to plan your first—or next—campaign.   If… Continue reading 7 Tips to Be Ready for Marketing in the Metaverse

Your Martech Stack Has Too Many Integrations

Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s a problem because inefficient marketing technology (martech) stacks are a massive barrier to innovation and agility.   In this post, we’ll explain why most martech stacks have too many integrations, explore the myth of the perfect… Continue reading Your Martech Stack Has Too Many Integrations

Marketing Strategies: Preparing for the Post-Cookie World 

Key Takeaways Even though most web browsers will delete 3rd party cookies by 2023, you don’t need to panic. Now is a great time to prepare for the shift.  The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked.  Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World 

Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for marketing helps you produce data-driven results and Incremental Innovation. Here’s how:   Testing is arguably the most crucial part of a digital marketer’s job today. Without it, you can’t know if your ideas are working. Scientific… Continue reading Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.  The average American gamer spends about $76 each month on gaming, according to a Pollfish survey of 1,000 participants ages 16-65. That… Continue reading The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Explained: Verbal Design for Data-Driven Marketers

Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers

The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

Listen Show Notes Foursquare founder Dennis Crowley wants to intertwine the metaverse with reality to create a new Web3 social network called “LivingCities.” According to techcrunch, Dennis and his two partners raised $4 million in early funding so far; their goal is to create a “social metaverse like never before.” LivingCities will be a consumer… Continue reading The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

The Web Needs Open Data to Complement Existing Data, Here’s Why

Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the world wide web possible. Now, open data helps people achieve once impossible ideas. Over the last several decades, a free flow of data powered an internet economy capable of generating millions of jobs and contributing… Continue reading The Web Needs Open Data to Complement Existing Data, Here’s Why