Demystifying Data as a Service (DaaS) for Marketing

Key Takeaways   Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across your organization. Data is abundant. Data as a Service helps your organizations simplify raw data into clear, actionable insights.  Data looping, data visualization, and data mapping are crucial parts of the Data as a Service… Continue reading Demystifying Data as a Service (DaaS) for Marketing

10 Ways to Not Waste Your Amazon Advertising Budget

How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson, Co-owner Canopy Management, stopped by The Data Basement to reveal what works—and what doesn’t. Brian is one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He began his work at a… Continue reading 10 Ways to Not Waste Your Amazon Advertising Budget

Programmatic Advertising (and Campaigns) Refresher Guide

Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide

What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

7 Tips to Be Ready for Marketing in the Metaverse

Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with far less competition. And a chance to connect with younger audiences, create an immersive and enjoyable brand experience, and capitalize on new revenue opportunities? There’s no better time to plan your first—or next—campaign.   If… Continue reading 7 Tips to Be Ready for Marketing in the Metaverse