As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve. What is a Sales Engineer? A new emerging role is the sales engineer. They have your traditional core sales skills, such as the ability to quickly build rapport, but possess a… Continue reading Sales vs. Sales Engineering: What is a Sales Engineer?
On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States! The Query Used the dataset that powers the NetWise platform. We have geographic fields for a contact’s personal address and their company’s address. For this analysis, we used the ‘personal_country’ field, which is also targetable… Continue reading What’s The Top Technology Job Title in Your State?
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my opinion, they are incomplete, like a food label missing the ingredient list. The IAB Data Transparency Label, introduced in 2018, provides meta information about how an audience… Continue reading What IAB Data Transparency Labels SHOULD be
First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically as “first-party” or “third-party”, but there are many nuances that can cloud the discussion. First-party data is data that you’ve collected about people with whom you have… Continue reading First Party vs. Third Party Data: What’s the Difference?
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a “data broker” bucket. The reality is that this way of looking at the market is too simple. To that end we tend to… Continue reading Data Originators vs. Data Aggregators: What’s the Difference?
Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about what can be done with our data.) What data are we looking at? Here we looked at the “job function”… Continue reading Is This What They Mean By “The Great Resignation”?
Thanks for reading the NetWise blog. Want to get these articles in your inbox when they go live? Sign up at the bottom. You’re not a data-driven marketer, you know it, and it’s OK! Every marketer wants to be “data-driven” but most aren’t. Most know they aren’t too. It’s easy to know if you’re data-driven,… Continue reading All Data-Driven Marketers are Engineers & Data Analysts.