Measuring Content Success Is a Design Problem, Not an Engineering Problem

As a marketer, why do you create content?  To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem

Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

Listen! Subscribe on your favorite app. Show Notes The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Here are a few highlights: Did COVID… Continue reading Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and many processes and operations are further enabled by computers. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including… Continue reading What does it mean to be “data-driven”?

The Illusion of Data-Driven Marketing ft. Robert Rose

Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker… Continue reading The Illusion of Data-Driven Marketing ft. Robert Rose

What is The Data-Driven Growth Bowtie?

The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?

Data Originators vs. Data Aggregators: What’s the Difference?

The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a “data broker” bucket. The reality is that this way of looking at the market is too simple. To that end we tend to… Continue reading Data Originators vs. Data Aggregators: What’s the Difference?

The Top 3 Questions to Ask Your B2B Data Provider.

We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and lackluster results.  That’s why we want to help B2B marketers understand some of the key questions they should be asking potential data providers… Continue reading The Top 3 Questions to Ask Your B2B Data Provider.

What’s the Top Marketing Job in Your State?

Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about what can be done with our data.) The data. First, let’s start with what data we’re dealing with. Everything we… Continue reading What’s the Top Marketing Job in Your State?

The Power of BYOD: Bring Your Own Data

Rocket Fuel Here at NetWise, we’ve prided ourselves on delivering rocket fuel to company’s marketing machines for more than a decade. Just a few weeks ago, with the launch of our NetWise Audience Platform, we delivered more control over that fuel to B2B marketers than ever before. Now, companies aren’t just tapping into our data via major media buying… Continue reading The Power of BYOD: Bring Your Own Data