Engage Customers Strategically Using a CDP

Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP

Tech Leadership During a Global Merger Ft. Brian Jones

Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones

Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Liberating Your First-Party Data Ft. Cory Munchbach

Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach

The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement to chat about AI and data-driven machine learning. Whether you’re new to the topic or a seasoned pro—this conversation will leave you feeling inspired.  Synaptiq is a full-scale AI… Continue reading The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Explained: Verbal Design for Data-Driven Marketers

Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers

Measuring Content Success Is a Design Problem, Not an Engineering Problem

As a marketer, why do you create content?  To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem

Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

Listen! Subscribe on your favorite app. Show Notes The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Here are a few highlights: Did COVID… Continue reading Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and many processes and operations are further enabled by computers. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including… Continue reading What does it mean to be “data-driven”?