Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam Didner joined us in the Data Basement to reveal her tried and true tactics for using ABM to align sales and marketing. Pam is also an ABM thought leader, keynote speaker, author of several books,… Continue reading Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Tag: Data-Driven
What Cookieless Means for Campaigns
According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As we transition to a cookieless media environment, marketers, publishers, and vendors will face fragmentation. Will the transition wreak havoc on your campaign efficiency? In this post, we’ll explore what cookieless means for campaigns, the implications for… Continue reading What Cookieless Means for Campaigns
Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know it) signals you are a go-to source for your customers and community. If you want to improve brand recognition, you can’t afford not to practice data storytelling. Every marketer needs an expert to cite, and… Continue reading Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Engage Customers Strategically Using a CDP
Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP
Tech Leadership During a Global Merger Ft. Brian Jones
Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones
Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Liberating Your First-Party Data Ft. Cory Munchbach
Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach
The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates
Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement to chat about AI and data-driven machine learning. Whether you’re new to the topic or a seasoned pro—this conversation will leave you feeling inspired. Synaptiq is a full-scale AI… Continue reading The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates
Explained: Verbal Design for Data-Driven Marketers
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers