The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.  The average American gamer spends about $76 each month on gaming, according to a Pollfish survey of 1,000 participants ages 16-65. That… Continue reading The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

Listen Show Notes Foursquare founder Dennis Crowley wants to intertwine the metaverse with reality to create a new Web3 social network called “LivingCities.” According to techcrunch, Dennis and his two partners raised $4 million in early funding so far; their goal is to create a “social metaverse like never before.” LivingCities will be a consumer… Continue reading The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

The Web Needs Open Data to Complement Existing Data, Here’s Why

Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the world wide web possible. Now, open data helps people achieve once impossible ideas. Over the last several decades, a free flow of data powered an internet economy capable of generating millions of jobs and contributing… Continue reading The Web Needs Open Data to Complement Existing Data, Here’s Why

What Makes NetWise’s Data Appealing to B2B Marketers?

Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold statement to make: NetWise’s digital solution is as robust—if not more robust—than those offered by every other B2B data provider in the market. We are originators of the industry’s most powerful B2B data. Back in… Continue reading What Makes NetWise’s Data Appealing to B2B Marketers?

Metaverse Marketing: How Marketers Can Get Started

Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started

What is The Data-Driven Growth Bowtie?

The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?

Why Marketing is Eating Sales — and What it Means for The Future.

Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on technology disruption can also be applied to marketing.  In this case, we see technology, advertising and marketing eating sales. Today’s marketers have very powerful and complex technology systems that allow for digital advertising at a… Continue reading Why Marketing is Eating Sales — and What it Means for The Future.

What’s the Top Marketing Job in Your State?

Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about what can be done with our data.) The data. First, let’s start with what data we’re dealing with. Everything we… Continue reading What’s the Top Marketing Job in Your State?