Tag: Data-Driven Marketing

Winning With First-Party Data in the Cookieless World

Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers.    In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World

Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)

Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam Didner joined us in the Data Basement to reveal her tried and true tactics for using ABM to align sales and marketing. Pam is also an ABM thought leader, keynote speaker, author of several books,… Continue reading Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)

What Cookieless Means for Campaigns

According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As we transition to a cookieless media environment, marketers, publishers, and vendors will face fragmentation. Will the transition wreak havoc on your campaign efficiency? In this post, we’ll explore what cookieless means for campaigns, the implications for… Continue reading What Cookieless Means for Campaigns

The Great Shift in B2B Marketing Ft. Doug Kessler

Listen Click to Subscribe on Your Favorite App! Notes We welcome our first “non-works for us repeat guest,” Doug Kessler back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things… Continue reading The Great Shift in B2B Marketing Ft. Doug Kessler

10 Ways to Not Waste Your Amazon Advertising Budget

How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson, Co-owner Canopy Management, stopped by The Data Basement to reveal what works—and what doesn’t. Brian is one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He began his work at a… Continue reading 10 Ways to Not Waste Your Amazon Advertising Budget

Engage Customers Strategically Using a CDP

Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP

Programmatic Advertising (and Campaigns) Refresher Guide

Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide

Tech Leadership During a Global Merger Ft. Brian Jones

Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones