NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA RATON, FL — NetWise, the leading provider of true multi-channel B2B marketing data, today announced support for Unified ID 2.0 to help B2B marketers enrich audience data without using personally identifiable information (PII). This will enable… Continue reading NetWise Announces Support of Unified ID 2.0
What Does “Cookieless” Even Mean?
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior. This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?
Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would change the landscape for app developers, consumers and U.S. law. When Apple Inc. AAPL, 1.19% and “Fortnite” maker Epic Games Inc. square off in federal court in Oakland, Calif., on Monday, this much is at stake: the livelihood… Continue reading Adam Kerpelman featured in MarketWatch discussing Apple v. Epic