Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers. In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for another. Marketers must capture first-party data, leverage high-quality third-party data, and engage with their audiences more deeply through creative tactics and immersive omnichannel experiences. Key Takeaways Listening to your audience and filtering through the noise… Continue reading How to Engage Your Target Audience in the Post-Cookie World
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is a great time to prepare for the shift. The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked. Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome, from 2022 to sometime in 2023. When that day finally comes it will be the end of the third-party cookie as we know it, with all other internet browsers already having removed them from their… Continue reading CEO, Dwight Gorall Featured in Digital Commerce 360
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA RATON, FL — NetWise, the leading provider of true multi-channel B2B marketing data, today announced support for Unified ID 2.0 to help B2B marketers enrich audience data without using personally identifiable information (PII). This will enable… Continue reading NetWise Announces Support of Unified ID 2.0
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior. This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would change the landscape for app developers, consumers and U.S. law. When Apple Inc. AAPL, 1.19% and “Fortnite” maker Epic Games Inc. square off in federal court in Oakland, Calif., on Monday, this much is at stake: the livelihood… Continue reading Adam Kerpelman featured in MarketWatch discussing Apple v. Epic