Your Martech Stack Has Too Many Integrations

Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s a problem because inefficient marketing technology (martech) stacks are a massive barrier to innovation and agility.   In this post, we’ll explain why most martech stacks have too many integrations, explore the myth of the perfect… Continue reading Your Martech Stack Has Too Many Integrations

Liberating Your First-Party Data Ft. Cory Munchbach

Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach

Data Dominance Through Software Subservience Ft. Alex Southworth

Listen Click to Subscribe on Your Favorite App! Notes Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice… Continue reading Data Dominance Through Software Subservience Ft. Alex Southworth

Marketing Strategies: Preparing for the Post-Cookie World 

Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is a great time to prepare for the shift.  The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked.  Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World 

Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for marketing helps you produce data-driven results and Incremental Innovation. Here’s how:   Testing is arguably the most crucial part of a digital marketer’s job today. Without it, you can’t know if your ideas are working. Scientific… Continue reading Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

Explained: Verbal Design for Data-Driven Marketers

Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers

Measuring Content Success Is a Design Problem, Not an Engineering Problem

As a marketer, why do you create content?  To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem

How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

Listen! Subscribe on your favorite app. Show Notes Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of… Continue reading How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

Metaverse Marketing: How Marketers Can Get Started

Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started

Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

Listen! Subscribe on your favorite app. Show Notes Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing,… Continue reading Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou