Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers. In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World
Tag: B2B Marketing
Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam Didner joined us in the Data Basement to reveal her tried and true tactics for using ABM to align sales and marketing. Pam is also an ABM thought leader, keynote speaker, author of several books,… Continue reading Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know it) signals you are a go-to source for your customers and community. If you want to improve brand recognition, you can’t afford not to practice data storytelling. Every marketer needs an expert to cite, and… Continue reading Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Demystifying Data as a Service (DaaS) for Marketing
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across your organization. Data is abundant. Data as a Service helps your organizations simplify raw data into clear, actionable insights. Data looping, data visualization, and data mapping are crucial parts of the Data as a Service… Continue reading Demystifying Data as a Service (DaaS) for Marketing
The Great Shift in B2B Marketing Ft. Doug Kessler
Listen Click to Subscribe on Your Favorite App! Notes We welcome our first “non-works for us repeat guest,” Doug Kessler back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things… Continue reading The Great Shift in B2B Marketing Ft. Doug Kessler
Programmatic Advertising (and Campaigns) Refresher Guide
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide
What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
7 Tips to Be Ready for Marketing in the Metaverse
Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with far less competition. And a chance to connect with younger audiences, create an immersive and enjoyable brand experience, and capitalize on new revenue opportunities? There’s no better time to plan your first—or next—campaign. If… Continue reading 7 Tips to Be Ready for Marketing in the Metaverse
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott