Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers. In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World
Tag: B2B Data
Demystifying Data as a Service (DaaS) for Marketing
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across your organization. Data is abundant. Data as a Service helps your organizations simplify raw data into clear, actionable insights. Data looping, data visualization, and data mapping are crucial parts of the Data as a Service… Continue reading Demystifying Data as a Service (DaaS) for Marketing
Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Liberating Your First-Party Data Ft. Cory Munchbach
Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach
Data Dominance Through Software Subservience Ft. Alex Southworth
Listen Click to Subscribe on Your Favorite App! Notes Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice… Continue reading Data Dominance Through Software Subservience Ft. Alex Southworth
How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson
Listen! Subscribe on your favorite app. Show Notes Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of… Continue reading How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson
The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
Listen Subscribe on your favorite app. In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out… Continue reading The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Listen Subscribe on your favorite app. Mark’s under the weather, but we’re launching this sucker anyway. Meet “The Week in Digital Marketing”. It’s a show we’re testing out on the DDM podcast feed. Let us know what you think! – Adam Show Notes Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators… Continue reading The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Billion-Dollar Companies in the U.S.
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each state? Who are they? We dug into the NetWise platform data to find out. The Query Sometimes, the structure of a query is simpler than others. The query used for this analysis didn’t use any… Continue reading Billion-Dollar Companies in the U.S.