According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As we transition to a cookieless media environment, marketers, publishers, and vendors will face fragmentation. Will the transition wreak havoc on your campaign efficiency? In this post, we’ll explore what cookieless means for campaigns, the implications for… Continue reading What Cookieless Means for Campaigns
10 Ways to Not Waste Your Amazon Advertising Budget
How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson, Co-owner Canopy Management, stopped by The Data Basement to reveal what works—and what doesn’t. Brian is one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He began his work at a… Continue reading 10 Ways to Not Waste Your Amazon Advertising Budget
Programmatic Advertising (and Campaigns) Refresher Guide
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide
NetWise Announces Support of Unified ID 2.0
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA RATON, FL — NetWise, the leading provider of true multi-channel B2B marketing data, today announced support for Unified ID 2.0 to help B2B marketers enrich audience data without using personally identifiable information (PII). This will enable… Continue reading NetWise Announces Support of Unified ID 2.0
What Does “Cookieless” Even Mean?
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior. This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?
Data fuels today’s businesses. Shouldn’t you be using rocket fuel?
Welcome to the NetWise blog. Want to get posts like this one direct to your inbox? Sign up at the bottom. Rocket Fuel Today’s most successful companies are data-driven to their core. They use data to understand their customers, improve their customer experiences, understand the ROI of their efforts, evolve their products, and continually evaluate… Continue reading Data fuels today’s businesses. Shouldn’t you be using rocket fuel?
Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would change the landscape for app developers, consumers and U.S. law. When Apple Inc. AAPL, 1.19% and “Fortnite” maker Epic Games Inc. square off in federal court in Oakland, Calif., on Monday, this much is at stake: the livelihood… Continue reading Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
How to Target Your Ideal Customer
A common question a lot of people ask when it comes to building the perfect marketing campaign is how to target your ideal customers and know you are reaching the right audience for your message and product. While obtaining this information from your own research is a start, most companies need professional data analytics help,… Continue reading How to Target Your Ideal Customer