III. DATA COLLECTED ON THIS WEBSITE
a. What we collect: You may be asked to provide the following information in connection with your use of the Website: your username and password when you sign-in to your NetWise Data Account; your name, email address, the company you work for, and your phone number when you submit “Contact Us” form to NetWise Data via the Website. This information will be used to process and fulfill transactions conducted by you through your NetWise Data Account, such as requests for customer service or technical support. We also collect and aggregate information about you and your use of the Website by using “cookies,” web beacons, local shared objects, or other types of tracking technology.
b. How the data is used internally: For security purposes, we will ask for certain information when you contact us to request technical support or contact our customer service to notify us of an issue. We track the actions you take on Your NetWise Data Account; such as your contact with our technical support or customer service. The information we collect may be used by NetWise Data as follows: (1) to administer our business purposes including internal records and tracking; (2) to contact you to respond to your questions or requests or to provide you with technical support; (3) to help improve or promote our products and services; (4) to assist NetWise Data to customize the user experience; and (5) to analyze your use such as trends, user movement and gather statistical information for business purposes.
c. Sharing of your data collected on this Website: We will not share information from your interaction with the NetWise Data website other than as described in this section below.
ii. Third-Party Service Providers: We may provide your information to third-party companies to perform services on our behalf. These services typically include marketing assistance, e-mail delivery, hosting services, customer service, payment services, and data analysis. We require all such third-party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services to NetWise Data.
iii. Partners: We may provide non-personal information gathered from interaction with the NetWise Data website to partners for the purpose of analyzing trends, gathering statistical information, and providing reports to their customers.
iv. Safety, Security & Compliance with law: We may disclose any information we deem necessary to comply with any applicable law, regulation, legal process or governmental request in order to enforce our rights or to protect the safety and security of our Website.
IV. DATA COLLECTED FOR OUR DATA PRODUCTS
a. What we collect and process: NetWise Data collects and processes personal and business information from publicly available sources as well as third party data providers. Some examples of data that may be collected about you includes:
i. Name, Address, Email Addresses, Phone Numbers.
ii. Demographic Data.
iii. Company related data including the size and location of the company you work for as well as your job title, function, role within the company.
iv. Derived longitude and latitude coordinates based on physical addresses within the United States.
b. What we DO NOT collect:
i. NetWise Data does not knowingly collect, manage, or process any data or personal information regarding individuals located within the scope of the GDPR, including all EU countries.
ii. NetWise Data does not knowingly collect online behavioral data.
iii. NetWise Data does not acquire or manage any information related to minors under the age of 18.
c. How the data is used internally: NetWise Data uses this data and personal information for the following:
i. Internally we process the data and personal information into company and personal profiles which have associated segments and other data that will ultimately help our customers and partners market their products and services to you or your company based on that data profile.
ii. Internal marketing efforts, including advertising our products and services.
iii. As needed to manage the security and safety of our websites, networks, and systems.
iv. As needed to comply with any and all applicable laws, rules, and regulations.
v. As needed to operate our business, however, NetWise Data employees are only authorized to access personal information and other data to the extent necessary to perform their job functions and duties and always only in accordance with applicable laws, rules and regulations.
d. How the data is shared with third parties:
i. Customers and Partners: NetWise Data may share, sell, or otherwise distribute personal information and other data with our customers and partners including, but not limited to, entities such as digital marketing companies, website publishers, advertising agencies, demand side platforms, data management platforms, public and private companies, and government agencies for commercial and marketing purposes.
ii. Third Party Service Providers: NetWise Data may share information with service providers as needed for them to perform services on our behalf. These include, but are not limited to, services such as data modeling, visualization, import/export and hosting.
iii. Relevant parties in connection with a sale, merger, or other related business activity.
iv. Public and Governmental Authorities: only to the extent legally required in connection to national security or other legitimate law enforcement purposes.
V. CALIFORNIA CONSUMER PRIVACY UNDER THE CALIFORNIA CONSUMER PROTECTION ACT (“CCPA”)
a. The CCPA requires certain businesses, including NetWise Data, to provide certain information disclosures and services specifically to California Consumers. A California Consumer as the right to request a copy of their personal information that a business has collected, used, sold or otherwise disclosed. NetWise Data is considered a Data Broker under the CCPA and the data that Netwise Data collects and manages is further described in Sections III and IV above. Disclosure requests can be made by clicking here.
b. Under the CCPA, NetWise Data has both the right and obligation to properly verify the identity of a California Consumer requesting to view, modify, delete or opt-out with respect to personal information. Prior to any information disclosure, NetWise Data will require certain information and processes be followed to verify the identity of the requestor, including at a minimum your Name, a Valid Email Address, a Valid Phone Number, and a Valid Street Address. In order to mitigate fraudulent requests and other misuse of the services provided under the CCPA, if a California Consumer cannot be reasonably verified, NetWise Data will be unable to disclose certain information to the requester.
c. Under the CCPA, a California Consumer can request that their personal information be deleted from all files that are used for commercial or business purposes. This can be achieved by following the process to opt-out in Section IX below, which will have the same effect.
d. California Consumers can contact us via any of the following methods to exercise their rights under the CCPA:
i. Email: firstname.lastname@example.org
NetWise Data, LLC
c/o: Data Protection Officer
350 Camino Gardens Blvd. Suite 202
Boca Raton, FL 33432
iv. Toll Free Number for Privacy related information only, including opt-outs and disclosure requests: 866-203-7797
VI. DATA SECURITY
a. NetWise Data implements all necessary technical and organization measures needed to protect personal information and other data from accidental or unlawful loss, access, destruction, damage, or alteration.
b. Further documentation into our technical and organization security structure may be provided from time to time as we deem necessary for legitimate business or law enforcement purposes. Please Contact Us for more details.
VII. DATA RETENTION POLICIES
a. Personal information about you is retained only as needed for relevant business purposes and in accordance with all applicable laws, rules and regulations.
VIII. INFORMATION ABOUT COOKIES AND OTHER TRACKING TECHNOLOGIES
a. Cookies and other similar technologies such as pixel tags and device IDs are used by our customers and partners to help identify you or your device.
IX. OPT-OUT Options
X. ACCESS, MODIFY, OR DELETE INFORMATION ABOUT YOU
NetWise Data will provide access to view, modify and/or delete personal information about you that was gathered by this website or within our data products. While the majority of these access requests can be processed in a timely manner, complex requests may require more time and additional verification to proceed. In no case will NetWise Data disclose personal information without a Verifiable Consumer Request, meaning where NetWise Data can reasonably verify that the Consumer making the request is the Consumer about whom NetWise Data has collected personal information on, or is a person duly authorized by the Consumer to act on the Consumer’s behalf.
Please FILL OUT THIS FORM if you would like to request access to view, modify, or delete your personal information with NetWise Data.
XI. OUR POLICIES CONCERNING PERSONAL INFORMATION ON CHILDREN
NetWise Data does not intentionally collect personal information from children under the age of eighteen (18), nor do we offer them products or services. If you are under the age of eighteen (18) please do not attempt to use our Website or provide personal information about yourself to us. If we discover that we have collected personal information from a child under the age of eighteen (18) we will delete that information as quickly as possible.
XII. OUR POLICIES REGARDING EUROPEAN UNION CITIZENS’ DATA
NetWise Data does not knowingly process any data concerning individuals located within the European Union. We request our third-party data providers purge EU citizen data prior to providing any data to us. If we discover personal data on any European Union citizen in our production database(s) for which we have no permission to use, we will delete it.
If you are a citizen of the European Union and believe we have any of your personal data in our databases, pursuant to the General Data Protection Regulations (GDPR), you have the right to access, review correct and delete any of your personal data within our databases. You also have the right to revoke the consent you have already given to collect and process your personal data. If you wish to take any of these actions, please contact us at privacy@NetWiseData.com.
NetWise Data, LLC
350 Camino Gardens Boulevard. Suite 202
Boca Raton, FL 33432.
XIII. CONTACTING NETWISE DATA FOR QUESTIONS, COMMENTS OR COMPLAINTS
Even though NetWise Data’s business practices do not fall under the purview of the GDPR, we are committed to your privacy and have appointed a Data Protection Officer with many of the same duties as required under the GDPR.
a. Email: email@example.com
NetWise Data, LLC
c/o: Data Protection Officer
350 Camino Gardens Blvd. Suite 202
Boca Raton, FL 33432
d. Toll Free Number for Privacy related information only, including opt-outs and disclosure requests: 866-203-7797
Frequently asked questions
From where do you collect your Business and Person Information?
We collect data from millions of unique commercially and publicly available sources including, state and federal business filings, company websites, job descriptions, job postings, social websites, business directories, and more. Our data collection is an important part of our business IP and strategy, and we typically do not reveal any further details.
This vast quantity of data is then distilled down to high-quality business and business person records at a large scale with high levels of multi-source validation and comprehensive deduplication. No other company is able to combine the number of high-quality input vectors and frequency of data refreshes that NetWise makes available.
How accurate is your data?
This answer depends largely on your use case and the specific information or data that you need. We maintain strict quality metrics for all our data products and we can answer any specific questions, explicitly, if you contact us directly. We have been providing B2B data to the primary martech/adtech platforms, technology companies, major brands, and advertising agencies for almost a decade. We know our quality meets the needs of almost 100% of customers that test it.
Generically speaking, NetWise employs strict and continuous QA procedures beginning with our data collection, continuing throughout every step of data analysis and processing, and finally before export to our customers and channel partners. This QA process is enhanced by our multi-sourced supply chain, providing many vectors for increased quality and accuracy, and is further backed by both manual oversight and unit testing throughout the production process.
How are NetWise’s Digital Advertising Segments created?
NetWise generates comprehensive and deterministic B2B segments using current job titles, company firmographics, and other self-declared business-related attributes like skills, education, certifications, etc. This is accomplished by analyzing publicly available information and data created directly by persons in our dataset. These data features are often multi-source validated across our compiled data. Segments are deterministic, based on foundational information and never modeled unless explicitly indicated. All our underlying data is available for your projects, and your segment questions can be answered explicitly if you contact us directly.
How fresh and current is your data?
Fresh data flows into our business weekly and is promptly tested for quality and consistency before being staged for inclusion into our core systems. Our full production file of persons and businesses is entirely refreshed quarterly with the most current information. Depending on the customer needs and the specific data requested, we can deliver updates as frequently as weekly, with custom segments available on demand.
How does NetWise comply with industry standards and regulations?
NetWise strives to maintain compliance with all applicable data privacy rules and regulations. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA have appointed an internal Data Protection Officer (DPO) who is a licensed attorney in California and runs our compliance division. Our DPO monitors new, dynamic, and upcoming relevant regulations such as the CCPA, and ensures our ongoing compliance with all applicable data privacy rules and regulations.
Does NetWise engage 3rd parties for Security and/or Compliance Reviews?
We work with 3rd party compliance and security teams to make sure we meet the quality and privacy needs of our customers and industry. You can read our 3rd party audit from BPA Worldwide which reviewed our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request.
Can you create Custom Advertising Segments?
We regularly work with customers to generate and activate custom segments. These can be created in many different ways using our standard production data or using billions of data points that are behind the scenes in our systems, and always ready for analysis.
We are experts at extracting intelligence from our data and making it useful for your specific business need. Contact us to discuss your specific custom audience, campaign, or segment.
What regions does your data cover?
Our primary focus is data about United States’ businesses and business-persons with a secondary focus on Global information. We maintain data on businesses for every region on Earth, including GDPR regulated countries. We DO NOT, however, collect or analyze any data on PERSONS regulated by GDPR.
Does NetWise data comply with CCPA?
NetWise is fully compliant with all CCPA regulations.
Does NetWise data comply with GDPR?
NetWise complies with all applicable GDPR regulations. We DO NOT, however, compile, analyze, or sell information on persons from countries subject to GDPR. We DO, however, maintain business-level information for all countries.