SmartIntent by NetWise, in partnership with Bombora, allows marketers to focus activity on the likely people within a business with both the interest and the responsibility to purchase their products. NetWise launched the solution as part of its "Smart" suite of data solutions that help marketers build audiences, identify intent, and target intelligently.
The acquisition will allow NetWise to instantly upgrade the core B2B and B2C data assets currently sourced and distributed by WhoToo with the more accurate, complete, and enriched customer data sets engineered by NetWise.
NetWise Data is excited to announce the addition of Ned Bigelow as Executive Vice President of Sales & Strategy. Ned will be responsible for leading our “Farm-to-Table” initiative in the programmatic and digital advertising industries.
“Ned is a perfect fit at this pivotal time for our industry and company,” said Dwight Gorall, Founder and CEO of NetWise Data. “The current data acquisition landscape is inefficient, lacking transparency and filled with middlemen. Our "Farm-to-Table" model addresses these concerns and we are excited for Ned to help build the NetWise Data brand.”
Ned comes to NetWise Data with a wealth of knowledge from the vendor side, selling and strategizing audience-based advertising to agencies and clients-direct. He first dipped his toes into the digital waters with Yahoo!, followed by a handful of mobile start-ups, with one notable acquisition by AOL (Third Screen Media). Most recently, Ned was the Vice President of Sales at Cybba Inc., a Boston based digital marketing and advertising company.
“Timing is everything. After spending almost 20 years selling digital media to both agencies and brands, I am excited to join the NetWise Data Team to help introduce our “Farm-to-Table” strategy that addresses both transparency and margins. The programmatic landscape has become a chaotic and cloudy industry resulting in an inflated and controlled market. By stepping out from the shadows of the larger aggregators, where we have provided B2B and B2C online and offline omni-channel solutions for almost 7 years, NetWise allows partners to gain control of their data strategy through direct partnerships.” said Bigelow.
About NetWise Data
We make data useful. NetWise is the largest provider of unbranded B2B audience data to the digital advertising ecosystem. We build unique omnichannel marketing products using proprietary technology and non-traditional data sets. Our highly skilled management and engineering teams are customer-centric information services veterans with over 100 years of total experience at the most respected companies in the data industry.
Director of Operations, Customer Success
561-409-0570 Ext. 104