NetWise Data Bolsters Executive Team With Industry Veteran

BOCA RATON, Fla., Sep 17, 2019

Netwise Data LLC, the industry-leading data and information services company making data useful for marketers, today announced the appointment of Jack Crozier as Head of Sales.  Jack is a veteran of the Online News Aggregation/Delivery, Business Intelligence SaaS, and Data Services industries.  He has held senior sales leadership positions, including Strategic Accounts Director with Ziff Communications, VP-Sales NewsEdge/Thomson, and Global Accounts Director with Avention/OneSource (now part of Dun & Bradstreet), among others. He brings a wealth of experience and leadership to creating customer success and creative problem-solving processes to complex client situations, and has built teams and frameworks to deliver high-quality customer experiences.  He holds a B.A from Virginia Tech and an M.A. from Rutgers University.  He is located in the greater Washington DC/Baltimore metro area.

 “Jack is a tremendous add to our company, bringing expertise and experience building enterprise-level clients to our new direct-to-brand approach.  NetWise exists to make data useful for marketers who need to be able to build audiences, identify intent and target intelligently, and Jack is the perfect fit to evangelize that mission to our base of prospective clients”, said Dwight Gorall, CEO of NetWise.  “We’ve made some exciting moves lately in acquisitions, partnerships and new products, so it’s great to add a leader who can lead bringing those solutions to our customers with professionalism, knowledge and passion”, he added.

 

“I’m thrilled to be joining NetWise, the company is exploding with innovation, talented people, and opportunity…and I am excited to help our clients upgrade the intelligence, timeliness, and accuracy of their marketing and sales outreach programs”, said Jack Crozier upon appointment to his position as Head of Sales.  “NetWise is at the cutting edge of an explosion in the use of refined data to drive efficiency in sales and marketing, and I am looking forward to leading a team of knowledgeable evangelists to help our clients succeed”, he added.

CONTACT: NetWise Data, info@netwisedata.com

SOURCE NetWise Data

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This appointment comes on the heels of several other announcements from NetWise, including the acquisition of WhoToo, the launch of the SmartIntent solution in partnership with Bombora, the relaunch of the company’s website, and the roll-out of the customer-influenced ‘Smart’ product suite from NetWise.  The company now has the data, experience, market reach and people to propel its growth and make data useful for marketers everywhere.

About NetWise

NetWise provides the technology and services needed to put data into action. Put simply, we make data useful. Our proprietary technology unites, shapes, and enriches data from a diverse range of sources - including our client’s own internal data - to create a reliable, ever-updated, single-source of truth for market outreach which can be activated on nearly any marketing platform or channel.  NetWise was founded on the belief that alternative data sources provide tremendous value to businesses that use information products to increase revenue or decrease expenses. Our founder and CEO, W. Dwight Gorall, set out to build a different kind of information services company—one that would use world-class technology and non-traditional data sets to deliver unique data products for omni-channel marketing. In May 2011, NetWise opened its doors and has remained dedicated to the mission of using data science to create usable insights and audiences for its customers ever since.

 

NetWise Launches SmartIntent

SmartIntent by NetWise, in partnership with Bombora, allows marketers to focus activity on the likely people within a business with both the interest and the responsibility to purchase their products. NetWise launched the solution as part of its "Smart" suite of data solutions that help marketers build audiences, identify intent, and target intelligently.

A Growing Team

NetWise Data Welcomes Ned Bigelow as Executive Vice President, Sales & Strategy

NetWise Data is excited to announce the addition of Ned Bigelow as Executive Vice President of Sales & Strategy. Ned will be responsible for leading our “Farm-to-Table” initiative in the programmatic and digital advertising industries.

“Ned is a perfect fit at this pivotal time for our industry and company,” said Dwight Gorall, Founder and CEO of NetWise Data. “The current data acquisition landscape is inefficient, lacking transparency and filled with middlemen. Our "Farm-to-Table" model addresses these concerns and we are excited for Ned to help build the NetWise Data brand.”

Ned comes to NetWise Data with a wealth of knowledge from the vendor side, selling and strategizing audience-based advertising to agencies and clients-direct.  He first dipped his toes into the digital waters with Yahoo!, followed by a handful of mobile start-ups, with one notable acquisition by AOL (Third Screen Media).  Most recently, Ned was the Vice President of Sales at Cybba Inc., a Boston based digital marketing and advertising company.

“Timing is everything.  After spending almost 20 years selling digital media to both agencies and brands, I am excited to join the NetWise Data Team to help introduce our “Farm-to-Table” strategy that addresses both transparency and margins.  The programmatic landscape has become a chaotic and cloudy industry resulting in an inflated and controlled market.  By stepping out from the shadows of the larger aggregators, where we have provided B2B and B2C online and offline omni-channel solutions for almost 7 years, NetWise allows partners to gain control of their data strategy through direct partnerships.” said Bigelow.


About NetWise Data 

We make data useful. NetWise is the largest provider of unbranded B2B audience data to the digital advertising ecosystem. We build unique omnichannel marketing products using proprietary technology and non-traditional data sets. Our highly skilled management and engineering teams are customer-centric information services veterans with over 100 years of total experience at the most respected companies in the data industry.

Release Contact

Michele LaManna
Director of Operations, Customer Success
561-409-0570 Ext. 104
Michele.LaManna@NetWiseData.com
www.netwisedata.com