B2B publishers seeking to help their advertisers reach audiences have a new tool, the NetWise Audience Platform, formally launched on Monday by NetWise.
The new solution can help publishers (and marketers) target “through every channel, be it email, or programmatic, without an engineering team,” says NetWise CEO Dwight Gorall.
NetWise has been around for 10 years, serving clients such as Fox, The New York Times, Dun & Bradstreet and Turner.
“Traditionally, we shipped a big pile of data,” Gorall says. “We backed the truck up and dumped it into a data lake or some data management platform that they used internally.”