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License Our B2B Database & ID Graph

High quality, multi-sourced, business & person data. Collected from 1st party sources. Backed by a complete B2B-to-Consumer ID Graph.

Endless Options For Your Campaigns

Data Licensing from NetWise gives you complete access to the industry's bedrock B2B Contact and Company Database however you need it. Our unique and comprehensive data sources, advanced data science, and robust quality programs result in the most complete, accurate, and reliable B2B Audience Data available.

Our B2B Audience Data and underlying B2B-to-Consumer ID Graph, enable true Every-Channel Marketing, allowing you to reach the same person at work and at home, across every channel, on every device, via any platform you want to use.

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30MM USA
BUSINESSES

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100MM USA BUSINESS PERSONS

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250MM USA CONSUMER PERSONS

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70MM USA B2B2C LINKAGES

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500 B2B
SEGMENTS

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150 CONSUMER
SEGMENTS

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Every-Channel Marketing
& Every-Where Activation

  • True Multi / Omni / Every-Channel Marketing via the industry’s most accurate and comprehensive B2B-to-Consumer ID Graph

  • Integrations and availability via DMPs, DSPs, CDPs, Social Networks, the LiveRamp® Data Marketplace, and everywhere else you need to be.

  • Target the same person, everywhere: Email, Postal, Social, TV, and Digital via Cookies, Device IDs, Geofencing, and IP.

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Privacy & Security Compliance

  • We abide by the self- regulating guidelines of the IAB, DMA, NAI & DAA

  • Our internal Data Protection Officer is a licensed attorney in California and manages our data compliance division

  • 3rd party review of architecture, processes, logic, & security, as well as data sourcing, quality, & accuracy. This 3rd party report from BPA Worldwide is available upon request 

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Reach That’s Unparalleled

  • The industry’s most accurate and complete business and person match rates

  • The most extensive B2B onboarding and audience reach, available anywhere you advertise

  • Guaranteed lift over your 1st party data, current data provider, or current data platform

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Flexible Pricing & Use

  • We are the original producer of our B2B data products (not an aggregator or reseller), creating our database primarily from unique 1st party sources

  • We have complete and unrestricted rights to product pricing and data implementation

  • Our business model does not rely on revenue share with data suppliers allowing flexible licenses and partnerships

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Experience & Expertise

  • Founded in 2012 as Bizo’s primary supplier of B2B Data. Today, ~40% of all B2B data available anywhere in AdTech & MarTech is powered by NetWise's B2B Audience Data

  • Information-services veterans with over 100 years of combined data business experience

  • NetWise’s B2B Audience Data is the foundation for engaging buyers and achieving your desired sales and marketing outcomes

More about our B2B Audience data.

Ready to license our data?

Use Cases for Data Licensing

Incorporate our Businesses, Business Persons, Consumer Persons, and our proprietary B2B-to-Consumer ID-Graph, into your Sales and Marketing Systems, your Data Science Projects, and your Products & Platforms for any use case you can imagine.

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Every-Channel Targeting & Every-Where Activation

Our B2B Audience Data and underlying B2B-to-Consumer ID Graph, enable true Every-Channel Marketing, allowing you to reach the same person at work and at home, across every channel, on every device, and via every platform you want to use.

This includes, Email, Postal, Social, TV, and Digital via Cookies, Device IDs, Geofencing, and IP. We maintain direct relationships with many major DMPs/DSPs, can send audiences to all major social networks, and can satisfy any other activation via our integration with the LiveRamp® Data Marketplace.

No other B2B data provider offers this breadth and depth of channel execution.

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Create & Target Sophisticated Custom Audiences

Don’t limit the success of your campaign with imprecise syndicated audiences from your DSP. We are experts at extracting business intelligence and making it useful for your specific campaign needs, can quickly turn around custom audiences, and activate them anywhere you want to reach your future customers.

Audiences can be created using our standard data offerings and via billions of ancillary business data points that support our core data product, like job descriptions, company websites, and corporate filings.

No other company has more business data readily available.

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Execute Digital & Programatic B2B Campaigns at Unparalleled Scale

Reach your B2B audiences via programatic, digital, social, and d-tv, at scales no other audience data provider can offer. Using our proprietary B2B-to-Consumer ID Graph, you can take your B2B onboard rates from <10% to as high as 90%+.

We match your 1st party business and person data to our system, and then analyze, expand, slice, and dice your records to create the best audiences for your campaigns.

Audience are created quickly, and activated anywhere and everywhere you want to reach your customers.

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Layer our data on yours to generate & target precise lookalike audiences

Uncover new and missed business opportunities by layering our complete business and person universe on top of your 1st party historical CRM, sales records, campaign results, web logs, web visitors, or other proprietary data source.

This facilitates a complete understanding of customer firmographics and demographics, enabling advanced analysis of customer behavior.

Finally understand, segment, and target your total addressable market by generating look-alike companies and contacts for greenfield campaigns.

 

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Activate your 1st party data at scale using our ID Graph

You are sitting on a wealth of 1st party data about your customers, partners, vendors, and industries. Linking your 1st party data to our B2B-to-Consumer ID Graph enables you to push that data anywhere you need it, be it between divisions of your company, or into platforms to enable fast and accurate programatic advertising.

Our ID Graph enables many of our customers and partners to monetize valuable 1st party data that requires a Business Person backbone. Our graph guarantees you the greatest digital reach available, sometimes at high as 10x what you've been experiencing.

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Whitelabel our B2b Data and our ID Graph

~40% of all B2B data available anywhere in AdTech & MarTech is powered by NetWise's B2B Audience Data. We're in platforms, 3rd party marketing files, sales & marketing applications, and behind the scenes of major industry ID Graphs.

Why do all the work to build your own data pipeline when we've already done it for you? License our B2B Data or our ID Graph to supercharge your data products and applications, and spend more time growing your business.

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Model Decision Committees for Advanced Campaign Execution

Sophisticated sales and marketing teams know there are multiple decision makers across various departments deciding when to purchase your products. Licensing our data allows you to easily build focussed, yet dynamic sub-audiences within your overall campaign audience.

Segment companies by industry, size, intent, or other relevant features, and then create custom decision committee filters based on job title, functional area, seniority, and experience. Target your calls, emails, and programatic ads more precisely and more intelligently.

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Append Domains to your D&B, Infogroup, or 1st Party B2B Data

Most customers lack comprehensive coverage of websites & domains, yet the domain is increasingly one of the most useful and valuable features of a business. We maintain comprehensive domain coverage for global businesses, often capturing multiple domains used by individual companies for their various products, brands, divisions, and subsidiaries.

In addition to domains, NetWise is able to accurately link dozens of features to your individual input businesses using as little as a business name. Our business match rates are unparalleled.

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Target and Segment Businesses by Physical Locations

Businesses’ physical locations are crucial to our customers that deal in the physical world; logistics, manufacturing, agriculture, healthcare, defense, etc. Thus, we maintain comprehensive location level data for all businesses, including the location name, address, phone, and the employees that work there.

Precise and comprehensive location data enables functional analysis, allowing customers to target the most relevant business locations based on critical personnel working there. When you send people to these locations, they know who to talk to before they arrive.

Ready to license our data?

Frequently Asked Questions About Data & ID-Graph Licensing

What do you mean by Multi-Channel, Omni-Channel, or Every-Channel?

NetWise’s B2B Audience Database and B2B-to-Consumer ID Graph allows you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. This includes, Email, Postal, Social, TV, and Digital via Cookies, Device IDs, Geofencing, and IP. No other B2B data provider offers this depth of channel execution, and no other data provider offers this kind of campaign consistency.

How are you able to license all this information?

We are the original producer of our B2B data and have unrestricted rights to use it and sell it in any manner that meets our product and customer needs. We are not a B2B data reseller like most companies on the market. This means our data is often 6-12 months fresher and our team can offer customized services that no one else can. As one of the only B2B Data originators in market, we have complete and unrestricted rights to create data products that fit your need and your budget.

Where can I access your segments for programatic advertising?

NetWise allows you to activate digital audiences anywhere and everywhere. We maintain direct relationships with many major DMPs/DSPs, can send audiences to all major social networks, and can satisfy any other activation via our integration with the LiveRamp® Data Marketplace.

How does my team access licensed data?

We regularly work with Sales, Marketing, & Engineering to help integrate all our data into whatever systems your company wants to use. This includes all manner of hosted systems, CRMs, proprietary databases, and more. If your team needs data searched, matched, linked, sliced, diced, organized, or analyzed, we are here to help. Contact us to learn more about custom integrations that your team needs.