Bad data is everywhere. Here’s what to watch for.
Jessica Jacobson October 21, 2021
Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies
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What are we looking at? For this month’s look into the NetWise Audience Platform’s underlying data set we wanted to
What Does “Cookieless” Even Mean?
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What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being
Why Your B2B Campaigns are Missing 95% of Your Target Audience
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You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most
Data Originators vs. Data Aggregators: What’s the Difference?
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The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling
What Are The Top Ten Colleges for Marketers?
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Welcome to our From the Data series. This is where our data engineers get to have a little fun with
The Top 3 Questions to Ask Your B2B Data Provider.
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