
Bad data is everywhere. Here’s what to watch for.
Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies
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Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations at the intersection of marketing and data.
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies
Once a month we dig into the data underlying the NetWise Audience Platform to see what interesting trends we can
Enter Account Based Marketing Account-based marketing (ABM) and martech tools have dramatically evolved over the last decade, giving way to
The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch
First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal.
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot
What are we looking at? For this month’s look into the NetWise Audience Platform’s underlying data set we wanted to
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being
You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old,
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