The Illusion of Data-Driven Marketing ft. Robert Rose
Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of
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Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations, at the intersection of marketing and data.
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Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
The Blog
Billion-Dollar Companies in the U.S.
Lindsay Reynolds January 21, 2022
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each state? Who are they? We dug into the NetWise platform data to find out. The Query Sometimes, the structure of a query is simpler than others. The query used for this analysis didn’t use any CTEs. It was one main query. Filters used in this query: company_state_headquarters IS NOT NULL company_revenue_bucket =’$1+ Billion’ company_country_headquarters=’United States’ company_domain IS NOT NULL What
Why You Should Put Your Sales Enablement Budget Into Marketing
Jessica Jacobson September 16, 2021
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot
Which Industries Have the Most Marketers?
Lindsay Reynolds September 9, 2021
What are we looking at? For this month’s look into the NetWise Audience Platform’s underlying data set we wanted to
What Does “Cookieless” Even Mean?
Chris Powell September 2, 2021
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being
Why Your B2B Campaigns are Missing 95% of Your Target Audience
Chris Powell August 26, 2021
You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most
Data Originators vs. Data Aggregators: What’s the Difference?
Brian Jones August 19, 2021
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling
What Are The Top Ten Colleges for Marketers?
Jessica Jacobson August 12, 2021
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
The Top 3 Questions to Ask Your B2B Data Provider.
Chris Powell August 4, 2021
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old,
Why Marketing is Eating Sales — and What it Means for The Future.
Brian Jones July 29, 2021
Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on
What is an ID Graph?
Brian Jones July 22, 2021
Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and
Is This What They Mean By “The Great Resignation”?
Jessica Jacobson July 15, 2021
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
All Data-Driven Marketers are Engineers & Data Analysts.
Brian Jones July 1, 2021
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What’s the Top Marketing Job in Your State?
Lindsay Reynolds June 25, 2021
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
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