Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore
Adam Kerpelman June 23, 2022
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
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Measuring Content Success Is a Design Problem, Not an Engineering Problem
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As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your
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Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold
Metaverse Marketing: How Marketers Can Get Started
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Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in
Billion-Dollar Companies in the U.S.
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This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each
Sales vs. Sales Engineering: What is a Sales Engineer?
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As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these
What’s The Top Technology Job Title in Your State?
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On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States!
What IAB Data Transparency Labels SHOULD be
Jessica Jacobson December 9, 2021
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could
What does it mean to be “data-driven”?
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Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially
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