
Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
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Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations at the intersection of marketing and data.
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the
Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the
As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your
Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold
Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each
As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these
On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States!
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could
Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially
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