Connected TV and Data Regulation Ft. Brian Jones
September 12, 2022 No Comments
Trending topics: This week, Brian Jones is back in The Data Basement to discuss the trending topic of anti-trust and regulation.
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The Podcast
Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations at the intersection of marketing and data. Sign up for the newsletter for a monthly roundup.
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Think of Brands as Living Organisms Ft. Laura Jones
September 6, 2022 No Comments
Laura Jones is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding.
Advance Your Marketing Career as a Builder & Helper Ft. Noah Learner
August 29, 2022 No Comments
Noah Learner is the Vice President of Product for Two Octobers. He joined the digital marketing world after 20 years in cycling retail, where he built an SEO advantage for his employers using readily available tools and data.
The Newsletter
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
The Blog
Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore
Adam Kerpelman June 23, 2022
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
How to Experience Increased Match Rates with Facebook Ads
Mark Richardson June 16, 2022
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your
Explained: Verbal Design for Data-Driven Marketers
Dan Salcius June 9, 2022
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the
The Web Needs Open Data to Complement Existing Data, Here’s Why
Adam Kerpelman June 3, 2022
Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the
Measuring Content Success Is a Design Problem, Not an Engineering Problem
Dan Salcius May 26, 2022
As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your
What Makes NetWise’s Data Appealing to B2B Marketers?
Adam Kerpelman May 19, 2022
Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold
Metaverse Marketing: How Marketers Can Get Started
Dan Salcius May 12, 2022
Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in
Billion-Dollar Companies in the U.S.
Lindsay Reynolds January 21, 2022
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each
Sales vs. Sales Engineering: What is a Sales Engineer?
Chris Powell January 6, 2022
As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these
What’s The Top Technology Job Title in Your State?
Jessica Jacobson December 16, 2021
On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States!
What IAB Data Transparency Labels SHOULD be
Jessica Jacobson December 9, 2021
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could
What does it mean to be “data-driven”?
Jessica Jacobson December 2, 2021
Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially
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