
The Illusion of Data-Driven Marketing ft. Robert Rose
Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of
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Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each state? Who are they? We dug into the NetWise platform data to find out. The Query Sometimes, the structure of a query is simpler than others. The query used for this analysis didn’t use any CTEs. It was one main query. Filters used in this query: company_state_headquarters IS NOT NULL company_revenue_bucket =’$1+ Billion’ company_country_headquarters=’United States’ company_domain IS NOT NULL What
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot
What are we looking at? For this month’s look into the NetWise Audience Platform’s underlying data set we wanted to
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being
You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old,
Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on
Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and
Welcome to our From the Data series. This is where our data engineers get to have a little fun with
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Welcome to our From the Data series. This is where our data engineers get to have a little fun with
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