
Winning With First-Party Data in the Cookieless World
Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected
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Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations at the intersection of marketing and data.
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Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected
Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam
According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across
How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson,
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out
Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with
Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s
Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies
Today I am happy to announce that we have closed on our deal to take our relationship with Dun &
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data BOCA RATON, FL — Users of Union Resolute’s multi-channel B2B sales
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome,
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA
B2B publishers seeking to help their advertisers reach audiences have a new tool, the NetWise Audience Platform, formally launched on
Industry leaders developing innovations in business data management, 3D rendering and effects, HVAC, and more. Luxion is leading the pack
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would
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