Break Free of Boring B2B with Influencer Content Ft. Lee Odden
October 3, 2022 No Comments
Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark.
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The Podcast
Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations at the intersection of marketing and data. Sign up for the newsletter for a monthly roundup.
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SparkToro is Audience Research in Seconds Ft. Rand Fishkin
September 27, 2022 No Comments
Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark.
Making Meetings Matter: Project Management Software Ft. Cam Fortin
September 20, 2022 No Comments
This week, Cam Fortin is in The Data Basement to discuss how Agile and Scrum helps him succeed as the VP of Product.
The Newsletter
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
The Blog
Winning With First-Party Data in the Cookieless World
Dan Salcius September 15, 2022
Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected
Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Mark Richardson September 8, 2022
Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam
What Cookieless Means for Campaigns
Brian Jones September 1, 2022
According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As
Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Dan Salcius August 25, 2022
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know
Demystifying Data as a Service (DaaS) for Marketing
Dan Salcius August 17, 2022
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across
10 Ways to Not Waste Your Amazon Advertising Budget
Dan Salcius August 12, 2022
How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson,
Programmatic Advertising (and Campaigns) Refresher Guide
Mark Richardson August 3, 2022
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement
What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Mark Richardson July 28, 2022
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out
7 Tips to Be Ready for Marketing in the Metaverse
Dan Salcius July 21, 2022
Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with
Your Martech Stack Has Too Many Integrations
Brian Jones July 13, 2022
Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s
How to Engage Your Target Audience in the Post-Cookie World
Dan Salcius July 7, 2022
Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for
Marketing Strategies: Preparing for the Post-Cookie World
Dan Salcius June 30, 2022
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is
NetWise News/Events
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
Adam Kerpelman June 10, 2022
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies
NetWise is Now a Dun & Bradstreet Company
Jessica Jacobson November 15, 2021
Today I am happy to announce that we have closed on our deal to take our relationship with Dun &
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data
Jessica Jacobson September 21, 2021
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data BOCA RATON, FL — Users of Union Resolute’s multi-channel B2B sales
CEO, Dwight Gorall Featured in Digital Commerce 360
Jessica Jacobson September 20, 2021
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome,
NetWise Announces Support of Unified ID 2.0
Jessica Jacobson September 7, 2021
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA
Dwight Gorall Featured in MediaPost
Jessica Jacobson June 9, 2021
B2B publishers seeking to help their advertisers reach audiences have a new tool, the NetWise Audience Platform, formally launched on
T. Brian Jones featured on ‘Inside the Blueprint’ segment
Jessica Jacobson May 23, 2021
Industry leaders developing innovations in business data management, 3D rendering and effects, HVAC, and more. Luxion is leading the pack
Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
Jessica Jacobson April 29, 2021
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would
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