The Humankind of AI and Data-Driven Machine Learning
Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D.,
Be Data-Driven.
Thanks for swinging by the Data Basement! Home of the Data-Driven Marketer. We’re here to help one another become better marketers by using and thinking about data differently.
Give the podcast a listen, browse the blog, or sign up for the newsletter.
The Podcast
Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations, at the intersection of marketing and data.
Listen to the latest!
Recent Episode Notes:
Keep Reading »
Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen
Listen Click to Subscribe on Your Favorite App! Notes Sudeshna Sen is a marketing executive driving top-line growth for businesses.
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies
The Newsletter
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
The Blog
Billion-Dollar Companies in the U.S.
Lindsay Reynolds January 21, 2022
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each state? Who are they? We dug into the NetWise platform data to find out. The Query Sometimes, the structure of a query is simpler than others. The query used for this analysis didn’t use any CTEs. It was one main query. Filters used in this query: company_state_headquarters IS NOT NULL company_revenue_bucket =’$1+ Billion’ company_country_headquarters=’United States’ company_domain IS NOT NULL What
Marketing Strategies: Preparing for the Post-Cookie World
Dan Salcius June 30, 2022
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2023, you don’t need to panic. Now is
Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore
Adam Kerpelman June 23, 2022
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
How to Experience Increased Match Rates with Facebook Ads
Mark Richardson June 16, 2022
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your
Explained: Verbal Design for Data-Driven Marketers
Dan Salcius June 9, 2022
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the
The Web Needs Open Data to Complement Existing Data, Here’s Why
Adam Kerpelman June 3, 2022
Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the
Measuring Content Success Is a Design Problem, Not an Engineering Problem
Dan Salcius May 26, 2022
As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your
What Makes NetWise’s Data Appealing to B2B Marketers?
Adam Kerpelman May 19, 2022
Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold
Metaverse Marketing: How Marketers Can Get Started
Dan Salcius May 12, 2022
Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in
Billion-Dollar Companies in the U.S.
Lindsay Reynolds January 21, 2022
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each
Sales vs. Sales Engineering: What is a Sales Engineer?
Chris Powell January 6, 2022
As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these
What’s The Top Technology Job Title in Your State?
Jessica Jacobson December 16, 2021
On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States!
What IAB Data Transparency Labels SHOULD be
Jessica Jacobson December 9, 2021
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could
NetWise News/Events
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
Adam Kerpelman June 10, 2022
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies
NetWise is Now a Dun & Bradstreet Company
Jessica Jacobson November 15, 2021
Today I am happy to announce that we have closed on our deal to take our relationship with Dun &
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data
Jessica Jacobson September 21, 2021
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data BOCA RATON, FL — Users of Union Resolute’s multi-channel B2B sales
CEO, Dwight Gorall Featured in Digital Commerce 360
Jessica Jacobson September 20, 2021
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome,
NetWise Announces Support of Unified ID 2.0
Jessica Jacobson September 7, 2021
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA
Dwight Gorall Featured in MediaPost
Jessica Jacobson June 9, 2021
B2B publishers seeking to help their advertisers reach audiences have a new tool, the NetWise Audience Platform, formally launched on
T. Brian Jones featured on ‘Inside the Blueprint’ segment
Jessica Jacobson May 23, 2021
Industry leaders developing innovations in business data management, 3D rendering and effects, HVAC, and more. Luxion is leading the pack
Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
Jessica Jacobson April 29, 2021
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would
Contact Us
350 Camino Gardens Blvd., Suite 202
Boca Raton, FL 33432
(561) 409-0570
Information
Menu
Get The Data-Driven Marketer Newsletter
© 2021 NetWise Data. All Rights Reserved