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Our hosts, Adam, Brian, and Mark have a combined 45+ years experience in data, software engineering, and creative marketing. Each week we drop news, explore topics, and host guests for conversations, at the intersection of marketing and data.
Recent Episode Notes:
Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in
Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam
Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the
Once a month we round up our favorites from the podcast and our posts, along with some extra secret sauce, and deliver it to your inbox.
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out
Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with
Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s
Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2023, you don’t need to panic. Now is
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the
Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the
As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your
Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies
Today I am happy to announce that we have closed on our deal to take our relationship with Dun &
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data BOCA RATON, FL — Users of Union Resolute’s multi-channel B2B sales
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome,
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA
B2B publishers seeking to help their advertisers reach audiences have a new tool, the NetWise Audience Platform, formally launched on
Industry leaders developing innovations in business data management, 3D rendering and effects, HVAC, and more. Luxion is leading the pack
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would
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