How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

Listen! Subscribe on your favorite app. Show Notes Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of… Continue reading How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman

Listen Subscribe on your favorite app. In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out… Continue reading The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman

The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Listen Subscribe on your favorite app. Mark’s under the weather, but we’re launching this sucker anyway. Meet “The Week in Digital Marketing”. It’s a show we’re testing out on the DDM podcast feed. Let us know what you think! – Adam Show Notes Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators… Continue reading The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

Listen! Subscribe on your favorite app. Show Notes Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing,… Continue reading Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

Listen! Subscribe on your favorite app. Show Notes The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Here are a few highlights: Did COVID… Continue reading Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

The Illusion of Data-Driven Marketing ft. Robert Rose

Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker… Continue reading The Illusion of Data-Driven Marketing ft. Robert Rose