Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Category: Podcast Episode
Podcast Episodes
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
Liberating Your First-Party Data Ft. Cory Munchbach
Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach
Data Dominance Through Software Subservience Ft. Alex Southworth
Listen Click to Subscribe on Your Favorite App! Notes Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice… Continue reading Data Dominance Through Software Subservience Ft. Alex Southworth
The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates
Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement to chat about AI and data-driven machine learning. Whether you’re new to the topic or a seasoned pro—this conversation will leave you feeling inspired. Synaptiq is a full-scale AI… Continue reading The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates
Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen
Listen Click to Subscribe on Your Favorite App! Notes Sudeshna Sen is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this episode. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna… Continue reading Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising. The average American gamer spends about $76 each month on gaming, according to a Pollfish survey of 1,000 participants ages 16-65. That… Continue reading The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
Accelerating Sales Success with Account-Based Marketing ft. Pam Didner
Listen Click to Subscribe on Your Favorite App! Notes B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and… Continue reading Accelerating Sales Success with Account-Based Marketing ft. Pam Didner
The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods
Listen Show Notes Foursquare founder Dennis Crowley wants to intertwine the metaverse with reality to create a new Web3 social network called “LivingCities.” According to techcrunch, Dennis and his two partners raised $4 million in early funding so far; their goal is to create a “social metaverse like never before.” LivingCities will be a consumer… Continue reading The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods
The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV
Listen: Subscribe on your favorite app. Big tech wants more metaverse, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate, and believe it or not—people still don’t want to be in the office. Listen for more. Show Notes The metaverse is coming whether you like it or not. Kawasaki is a new customer for Microsoft’s… Continue reading The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV