Engage Customers Strategically Using a CDP

Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP

Tech Leadership During a Global Merger Ft. Brian Jones

Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones

Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Liberating Your First-Party Data Ft. Cory Munchbach

Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach

Data Dominance Through Software Subservience Ft. Alex Southworth

Listen Click to Subscribe on Your Favorite App! Notes Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice… Continue reading Data Dominance Through Software Subservience Ft. Alex Southworth

The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement to chat about AI and data-driven machine learning. Whether you’re new to the topic or a seasoned pro—this conversation will leave you feeling inspired.  Synaptiq is a full-scale AI… Continue reading The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen

Listen Click to Subscribe on Your Favorite App! Notes Sudeshna Sen is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this episode. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna… Continue reading Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen

Accelerating Sales Success with Account-Based Marketing ft. Pam Didner

Listen Click to Subscribe on Your Favorite App! Notes B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and… Continue reading Accelerating Sales Success with Account-Based Marketing ft. Pam Didner