The Great Shift in B2B Marketing Ft. Doug Kessler

Listen Click to Subscribe on Your Favorite App! Notes We welcome our first “non-works for us repeat guest,” Doug Kessler back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things… Continue reading The Great Shift in B2B Marketing Ft. Doug Kessler

Engage Customers Strategically Using a CDP

Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP

Tech Leadership During a Global Merger Ft. Brian Jones

Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones