Why You Should Put Your Sales Enablement Budget Into Marketing

Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the specific contacts to whom they want to pitch their products. But salespeople are expensive, made even more so with every hour spent looking up individual records… Continue reading Why You Should Put Your Sales Enablement Budget Into Marketing

Why Your B2B Campaigns are Missing 95% of Your Target Audience

You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most often email. But this historic approach is rife with wasted spend.  For starters, data providers for B2B email campaigns typically deliver a high bounce rate of emails (whereas NetWise rings in at 90% deliverability on… Continue reading Why Your B2B Campaigns are Missing 95% of Your Target Audience

Why Marketing is Eating Sales — and What it Means for The Future.

Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on technology disruption can also be applied to marketing.  In this case, we see technology, advertising and marketing eating sales. Today’s marketers have very powerful and complex technology systems that allow for digital advertising at a… Continue reading Why Marketing is Eating Sales — and What it Means for The Future.

All Data-Driven Marketers are Engineers & Data Analysts.

Thanks for reading the NetWise blog. Want to get these articles in your inbox when they go live? Sign up at the bottom. You’re not a data-driven marketer, you know it, and it’s OK! Every marketer wants to be “data-driven” but most aren’t. Most know they aren’t too. It’s easy to know if you’re data-driven,… Continue reading All Data-Driven Marketers are Engineers & Data Analysts.

How to Target Your Ideal Customer

A common question a lot of people ask when it comes to building the perfect marketing campaign is how to target your ideal customers and know you are reaching the right audience for your message and product. While obtaining this information from your own research is a start, most companies need professional data analytics help,… Continue reading How to Target Your Ideal Customer