Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for another. Marketers must capture first-party data, leverage high-quality third-party data, and engage with their audiences more deeply through creative tactics and immersive omnichannel experiences. Key Takeaways Listening to your audience and filtering through the noise… Continue reading How to Engage Your Target Audience in the Post-Cookie World
Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is a great time to prepare for the shift. The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked. Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World
Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for marketing helps you produce data-driven results and Incremental Innovation. Here’s how: Testing is arguably the most crucial part of a digital marketer’s job today. Without it, you can’t know if your ideas are working. Scientific… Continue reading Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your ideal prospects faster. Can you believe Facebook had over 2.9 billion active users as of January 2022? According to Meta’s latest earnings announcement, 37% of Earth’s population is on the channel, so it’s no surprise… Continue reading How to Experience Increased Match Rates with Facebook Ads
Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers
As a marketer, why do you create content? To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem
Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold statement to make: NetWise’s digital solution is as robust—if not more robust—than those offered by every other B2B data provider in the market. We are originators of the industry’s most powerful B2B data. Back in… Continue reading What Makes NetWise’s Data Appealing to B2B Marketers?
Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started
Enter Account Based Marketing Account-based marketing (ABM) and martech tools have dramatically evolved over the last decade, giving way to sophisticated ABM platforms with omni-channel orchestration, multi-channel delivery, measurement, analytics and retargeting capabilities that were more commonly found in B2C advertising. Here are the types of tools you should have in your martech stack, along… Continue reading The Best ABM and Martech Tools
The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?