Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers. In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World
Category: Marketing
Posts about emerging topics in the digital marketing universe.
Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam Didner joined us in the Data Basement to reveal her tried and true tactics for using ABM to align sales and marketing. Pam is also an ABM thought leader, keynote speaker, author of several books,… Continue reading Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
What Cookieless Means for Campaigns
According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As we transition to a cookieless media environment, marketers, publishers, and vendors will face fragmentation. Will the transition wreak havoc on your campaign efficiency? In this post, we’ll explore what cookieless means for campaigns, the implications for… Continue reading What Cookieless Means for Campaigns
Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know it) signals you are a go-to source for your customers and community. If you want to improve brand recognition, you can’t afford not to practice data storytelling. Every marketer needs an expert to cite, and… Continue reading Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Demystifying Data as a Service (DaaS) for Marketing
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across your organization. Data is abundant. Data as a Service helps your organizations simplify raw data into clear, actionable insights. Data looping, data visualization, and data mapping are crucial parts of the Data as a Service… Continue reading Demystifying Data as a Service (DaaS) for Marketing
10 Ways to Not Waste Your Amazon Advertising Budget
How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson, Co-owner Canopy Management, stopped by The Data Basement to reveal what works—and what doesn’t. Brian is one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He began his work at a… Continue reading 10 Ways to Not Waste Your Amazon Advertising Budget
Programmatic Advertising (and Campaigns) Refresher Guide
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide
What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
7 Tips to Be Ready for Marketing in the Metaverse
Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with far less competition. And a chance to connect with younger audiences, create an immersive and enjoyable brand experience, and capitalize on new revenue opportunities? There’s no better time to plan your first—or next—campaign. If… Continue reading 7 Tips to Be Ready for Marketing in the Metaverse
Your Martech Stack Has Too Many Integrations
Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s a problem because inefficient marketing technology (martech) stacks are a massive barrier to innovation and agility. In this post, we’ll explain why most martech stacks have too many integrations, explore the myth of the perfect… Continue reading Your Martech Stack Has Too Many Integrations