Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started
As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve. What is a Sales Engineer? A new emerging role is the sales engineer. They have your traditional core sales skills, such as the ability to quickly build rapport, but possess a… Continue reading Sales vs. Sales Engineering: What is a Sales Engineer?
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would change the landscape for app developers, consumers and U.S. law. When Apple Inc. AAPL, 1.19% and “Fortnite” maker Epic Games Inc. square off in federal court in Oakland, Calif., on Monday, this much is at stake: the livelihood… Continue reading Adam Kerpelman featured in MarketWatch discussing Apple v. Epic