Bad data is everywhere. Here’s what to watch for.

Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? There is a lot of bad data out there. Here at NetWise, we perform a lot of comparative analyses of customers’ data sets. In some cases, they may have 100 million… Continue reading Bad data is everywhere. Here’s what to watch for.

What is The Data-Driven Growth Bowtie?

The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?

First Party vs. Third Party Data: What’s the Difference?

First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically as “first-party” or “third-party”, but there are many nuances that can cloud the discussion. First-party data is data that you’ve collected about people with whom you have… Continue reading First Party vs. Third Party Data: What’s the Difference?

Why You Should Put Your Sales Enablement Budget Into Marketing

Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the specific contacts to whom they want to pitch their products. But salespeople are expensive, made even more so with every hour spent looking up individual records… Continue reading Why You Should Put Your Sales Enablement Budget Into Marketing

What Does “Cookieless” Even Mean?

What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior.  This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?

Data Originators vs. Data Aggregators: What’s the Difference?

The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a “data broker” bucket. The reality is that this way of looking at the market is too simple. To that end we tend to… Continue reading Data Originators vs. Data Aggregators: What’s the Difference?

The Top 3 Questions to Ask Your B2B Data Provider.

We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and lackluster results.  That’s why we want to help B2B marketers understand some of the key questions they should be asking potential data providers… Continue reading The Top 3 Questions to Ask Your B2B Data Provider.

The Power of BYOD: Bring Your Own Data

Rocket Fuel Here at NetWise, we’ve prided ourselves on delivering rocket fuel to company’s marketing machines for more than a decade. Just a few weeks ago, with the launch of our NetWise Audience Platform, we delivered more control over that fuel to B2B marketers than ever before. Now, companies aren’t just tapping into our data via major media buying… Continue reading The Power of BYOD: Bring Your Own Data