Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? There is a lot of bad data out there. Here at NetWise, we perform a lot of comparative analyses of customers’ data sets. In some cases, they may have 100 million… Continue reading Bad data is everywhere. Here’s what to watch for.
Enter Account Based Marketing Account-based marketing (ABM) and martech tools have dramatically evolved over the last decade, giving way to sophisticated ABM platforms with omni-channel orchestration, multi-channel delivery, measurement, analytics and retargeting capabilities that were more commonly found in B2C advertising. Here are the types of tools you should have in your martech stack, along… Continue reading The Best ABM and Martech Tools
The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?
First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically as “first-party” or “third-party”, but there are many nuances that can cloud the discussion. First-party data is data that you’ve collected about people with whom you have… Continue reading First Party vs. Third Party Data: What’s the Difference?
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the specific contacts to whom they want to pitch their products. But salespeople are expensive, made even more so with every hour spent looking up individual records… Continue reading Why You Should Put Your Sales Enablement Budget Into Marketing
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior. This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a “data broker” bucket. The reality is that this way of looking at the market is too simple. To that end we tend to… Continue reading Data Originators vs. Data Aggregators: What’s the Difference?
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and lackluster results. That’s why we want to help B2B marketers understand some of the key questions they should be asking potential data providers… Continue reading The Top 3 Questions to Ask Your B2B Data Provider.
Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and more, especially with cookies possibly going away within the next 18 months. ID Graph stands for “identity graph,” and we’re here to shed a little light on what it is and how it works. An… Continue reading What is an ID Graph?
Rocket Fuel Here at NetWise, we’ve prided ourselves on delivering rocket fuel to company’s marketing machines for more than a decade. Just a few weeks ago, with the launch of our NetWise Audience Platform, we delivered more control over that fuel to B2B marketers than ever before. Now, companies aren’t just tapping into our data via major media buying… Continue reading The Power of BYOD: Bring Your Own Data