Marketing Strategies: Preparing for the Post-Cookie World 

Key Takeaways Even though most web browsers will delete 3rd party cookies by 2023, you don’t need to panic. Now is a great time to prepare for the shift.  The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked.  Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World 

How to Experience Increased Match Rates with Facebook Ads

Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your ideal prospects faster. Can you believe Facebook had over 2.9 billion active users as of January 2022? According to Meta’s latest earnings announcement, 37% of Earth’s population is on the channel, so it’s no surprise… Continue reading How to Experience Increased Match Rates with Facebook Ads

The Web Needs Open Data to Complement Existing Data, Here’s Why

Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the world wide web possible. Now, open data helps people achieve once impossible ideas. Over the last several decades, a free flow of data powered an internet economy capable of generating millions of jobs and contributing… Continue reading The Web Needs Open Data to Complement Existing Data, Here’s Why

What Makes NetWise’s Data Appealing to B2B Marketers?

Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold statement to make: NetWise’s digital solution is as robust—if not more robust—than those offered by every other B2B data provider in the market. We are originators of the industry’s most powerful B2B data. Back in… Continue reading What Makes NetWise’s Data Appealing to B2B Marketers?

Sales vs. Sales Engineering: What is a Sales Engineer?

As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve. What is a Sales Engineer? A new emerging role is the sales engineer. They have your traditional core sales skills, such as the ability to quickly build rapport, but possess a… Continue reading Sales vs. Sales Engineering: What is a Sales Engineer?

What IAB Data Transparency Labels SHOULD be

Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my opinion, they are incomplete, like a food label missing the ingredient list. The IAB Data Transparency Label, introduced in 2018, provides meta information about how an audience… Continue reading What IAB Data Transparency Labels SHOULD be

What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and many processes and operations are further enabled by computers. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including… Continue reading What does it mean to be “data-driven”?

Bad data is everywhere. Here’s what to watch for.

Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? There is a lot of bad data out there. Here at NetWise, we perform a lot of comparative analyses of customers’ data sets. In some cases, they may have 100 million… Continue reading Bad data is everywhere. Here’s what to watch for.

What is The Data-Driven Growth Bowtie?

The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?