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NetWise Blog & News: Data Driven Marketing

Podcast: ft. Mark Richardson - The Evolution of Digital Media & Marketing Strategy

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Latest Posts

Data Originators vs. Data Aggregators: What's the Difference?

The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..

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The Top 3 Questions to Ask Your B2B Data Provider.

We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and..

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Podcast: First Party, Third Party, Aggregators and Originators.

Listen: Click to Subscribe on Your Favorite App! Show Notes: Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every..

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Why Marketing is Eating Sales -- and What it Means for The Future.

Marketing Eating Sales Marc Andreessen once said that "software is eating the world." Today, we believe his prescient take on technology disruption can also be applied to..

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Podcast: What is Content Marketing? (Every Company is a Media Company)

Listen! Click to Subscribe on Your Favorite App!   Show Notes: This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and..

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From the Data: Is This What They Mean By "The Great Resignation"?

Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about..

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Podcast: Leads, Funnels, and Flow Charts

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All Data-Driven Marketers are Engineers & Data Analysts.

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Podcast: The Data-Driven Demand Gen Bowtie

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