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NetWise Blog & News: Data Driven Marketing

data-driven marketer sales engineering

Sales vs. Sales Engineering: What is a Sales Engineer?

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Sales vs. Sales Engineering: What is a Sales Engineer?

As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve.

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From the Data: What's The Top Technology Job Title in Your State?

On this month's "from the data" post we're taking a look at the top technology jobs in the United States! 

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What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and..

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What is The Data-Driven Growth Bowtie?

The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of..

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Data Originators vs. Data Aggregators: What's the Difference?

The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..

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The Top 3 Questions to Ask Your B2B Data Provider.

We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and..

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Podcast: First Party, Third Party, Aggregators and Originators.

Listen: Click to Subscribe on Your Favorite App! Show Notes: Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every..

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Why Marketing is Eating Sales -- and What it Means for The Future.

Marketing Eating Sales Marc Andreessen once said that "software is eating the world." Today, we believe his prescient take on technology disruption can also be applied to..

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Podcast: What is Content Marketing? (Every Company is a Media Company)

Listen! Click to Subscribe on Your Favorite App!   Show Notes: This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and..

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