Welcome to the first episode of our new podcast, "The Data Driven Marketer". On this one our Director of Communications, Adam, and our CTO, Brian say "hi", introduce the podcast, and then spend a bit of time talking about what it means to be a "data-driven" marketer.
This means they go into what we mean by "data" and why it's a whole new and exciting playing field when it comes to the world of modern digital advertising. And, of course, the conversation that got us to the chart below. Want to know exactly what it means? You'll have to listen to the episode!