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Podcast: What is an ID Graph?

NetWise Jul 21, 2021 6:54:10 PM

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Show Notes:

This week we're pretty much back in the weeds. I guess that's how we roll now. This week we're talking about graph databases, and specifically what we mean when we say "ID Graph" in the data-driven marketing context.

We start with a broader look at the difference between a "graph" and a regular old SQL database, and why it's a pretty big deal, and how it overlaps with marketing.

Then we specifically get into what we mean when we say "ID Graph" and why you're hearing about it more and more in the digital marketing context.

We wrap up by chasing down what deploying an ID Graph in your marketing stack would mean for a few specific channels including website visitor resolution tools, and connected TV.

 

graph-database-neo4j

Links:

https://en.wikipedia.org/wiki/Graph_database

https://en.wikipedia.org/wiki/Routing

 

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