As we own right at the beginning of this one, this is a sponsored podcast, so we've gotta talk a bit about what NetWise does. We figure, if we get it out of the way with a single episode we can refer back to it. This week we launched our new Audience Platform for marketers, so feels like the right time.
In this one we run down a bit on what NetWise does, and our start in advertising data. Then we chase down the evolution of our audience data platform, and why we think it's really a revolutionary tool for data-driven marketers.
If you want even more on the platform and why we think it's cool, this week's links are to a few of the blog posts we've dropped as part of the platform launch. Enjoy!