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Podcast: The Democratization of Data

NetWise Jun 16, 2021 5:09:37 PM

Show Notes:

This week we're talking about a topic from a blog post Brian wrote last week about the NetWise Audience Platform and why we decided to build it with the goal of "democratizing" access to our data. This podcast is a convo more about why that kind of access really matters.

Sure, it's about building a great product and making money for NetWise, but it's also about something bigger, which we hit in this episode. As the business world is increasingly complex, and business marketing is increasingly data-driven, access to data isn't only about success in business, it's about fair competition. Better access to data means better and more efficient capitalism.

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Links:

Why NetWise decided to democratize access to our data.

Democratization Defined

Podcast: What is the Data in Data-Driven Marketing