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Podcast: The Data-Driven Demand Gen Bowtie

NetWise Jun 30, 2021 6:46:59 PM
The Data-Driven Marketer

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Show Notes:

This week we're digging deeper on something that we introduced back in this episode: Software has eaten marketing, now what?

It's the data-driven demand generation bowtie!

Data-Driven Bowtie

The bowtie is our answer to the evolution of the sales funnel. It accounts for the lifetime value of a SaaS customer, and the way that a data-driven approach means that marketing, sales, and customer success are all revenue sources, and the sales funnel isn't the end of the customer lifecycle.

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