Joe Pulizzi dropped into the data basement recently to chat with Brian and Adam. Joe is an entrepreneur, speaker, author, and podcaster. He's the Founder of The Tilt, Co-Founder of The Orange Affect Foundation & Author of 7 books including his latest, Content Inc, released in 2021.
Listen to find out what happens when you bring 3 crypto enthusiasts together to discuss content marketing. It's pretty entertaining!
A few highlights:
Would we all be better off if we just wore a uniform? It takes a lot of brain power to figure out what to wear every day.
Expectations of audiences are changing quickly... how do we adapt to that as marketers?
In the 1970s, there were a few channels that reached a large amount of people. Small business typically couldn't afford this type of advertising.
Fragmentation of channels has allowed all of these small business to grow. It has created new products, competition, technology, and capabilities.
Content is something companies create a ton of...and most of it is horrible.
Content Marketing didn't exist as a fielduntil 2007.
Every business is becoming a media company. Story telling drives everything in the modern world.
We discuss the differences between Web 1.0, Web 2.0 and Web 3.0. In web 3.0, some of the power reverts back to the individual. Web 3.0 is a community where one can financially benefit from being a community member.
Platforms are becoming more beholden to their communities.
Individuals need freedom to choose different paths of monetization. Payment mechanisms are a challenge for individuals.
There is a push for the emergence of marketing that eventually morphs into meme driven development. Meme is an academic term for proliferation of ideas through a community.
In open source crypto development, most advocate coming up with an idea first, getting other people who believe in your idea and using memes to tell a story. It results in a cooperative group who all work on an idea.
In his book Content Inc., Joe writes about building an audience first. Don't build a product. Be a leading expert. Community comes first. There's so much enthusiasm in communities.
What happens when you're at a BBQ and the crypto topic comes up? There are so many brilliant people consumed by crypto. And, just as many intelligent people who have no idea what's going on in the space.