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T. Brian Jones

First-Party v Third-Party Data

First Party vs. Third Party Data: What's the Difference?

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First Party vs. Third Party Data: What's the Difference?

First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically..

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What Does "Cookieless" Even Mean?

What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic..

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Data Originators vs. Data Aggregators: What's the Difference?

The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..

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Why Marketing is Eating Sales -- and What it Means for The Future.

Marketing Eating Sales Marc Andreessen once said that "software is eating the world." Today, we believe his prescient take on technology disruption can also be applied to..

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What is an ID Graph?

  Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and more, especially with cookies possibly going away..

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All Data-Driven Marketers are Engineers & Data Analysts.

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Recording Remotely on "The Data-Driven Marketer" Podcast

Adam and I live in different cities, but that doesn’t stop us from co-hosting "The Data-Driven Marketer." The setup we've refined allows us to record high quality, uncompressed,..

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Why NetWise decided to democratize access to our data.

Or, Why the NetWise Audience Platform Matters. Last week, NetWise unveiled its NetWise Audience Platform, and we’ve been blown away by the response we’ve received to this new tool..

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The Story of The NetWise Audience Platform

This week, after almost a year of work, we have launched our new NetWise Audience Platform Version 2.0. This seems like a good time to reflect on how we got here, so here it is,..

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Data fuels today’s businesses. Shouldn’t you be using rocket fuel?

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Campaign managers are wasting their lives in Excel.

Manage your campaigns. Not your data. No one likes dealing with Company and Contact data in Excel. Engineers don't. Analysts don't. And your campaign managers definitely don't...

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