First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically..
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..
Marketing Eating Sales Marc Andreessen once said that "software is eating the world." Today, we believe his prescient take on technology disruption can also be applied to..
Adam and I live in different cities, but that doesn’t stop us from co-hosting "The Data-Driven Marketer." The setup we've refined allows us to record high quality, uncompressed,..
Or, Why the NetWise Audience Platform Matters. Last week, NetWise unveiled its NetWise Audience Platform, and we’ve been blown away by the response we’ve received to this new tool..