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NetWise Blog & News

News, thoughts, and other goodies for the Data-driven Marketer NetWise.

Podcast: Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

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Latest Posts

Sales vs. Sales Engineering: What is a Sales Engineer?

As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve.

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From the Data: What's The Top Technology Job Title in Your State?

On this month's "from the data" post we're taking a look at the top technology jobs in the United States! 

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Podcast: Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz

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What IAB Data Transparency Labels SHOULD be

Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my..

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What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and..

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