News, thoughts, and other goodies for the Data-driven Marketer NetWise.
First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically..
Listen! Click to Subscribe on Your Favorite App! Show Notes: This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to..
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome, from 2022 to sometime in 2023. When that day finally comes it..
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the..
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What are we looking at? For this month's look into the NetWise Audience Platform's underlying data set we wanted to see which industries have the most marketers by percentage.