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NetWise Blog & News

News, thoughts, and other goodies for the Data-driven Marketer NetWise.

First-Party v Third-Party Data

First Party vs. Third Party Data: What's the Difference?

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First Party vs. Third Party Data: What's the Difference?

First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically..

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Podcast: ft. Nick Rishwain - Data & Marketing in a Two-Sided Marketplace

Listen! Click to Subscribe on Your Favorite App! Show Notes: This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to..

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NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data

NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data 

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CEO, Dwight Gorall Featured in Digital Commerce 360

Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome, from 2022 to sometime in 2023. When that day finally comes it..

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Why You Should Put Your Sales Enablement Budget Into Marketing

Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the..

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Podcast: ft. Alex Baydin - Staying On Message (and Compliant) at Scale

Listen Click to Subscribe on Your Favorite App!

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From the Data: Which Industries Have the Most Marketers?

What are we looking at? For this month's look into the NetWise Audience Platform's underlying data set we wanted to see which industries have the most marketers by percentage.

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NetWise Announces Support of Unified ID 2.0

NetWise Announces Support of Unified ID 2.0 

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What Does "Cookieless" Even Mean?

What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic..

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