Are you having trouble aligning sales and marketing? Can account-based marketing (ABM) tactics save day? B2B tech marketing consultant Pam Didner joined us in the Data Basement to reveal her tried and true tactics for using ABM to align sales and marketing. Pam is also an ABM thought leader, keynote speaker, author of several books,… Continue reading Using Account-Based Marketing to Align Sales and Marketing (With Pam Didner)
Author: Mark Richardson
Programmatic Advertising (and Campaigns) Refresher Guide
Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide
What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies
How to Experience Increased Match Rates with Facebook Ads
Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your ideal prospects faster. Can you believe Facebook had over 2.9 billion active users as of January 2022? According to Meta’s latest earnings announcement, 37% of Earth’s population is on the channel, so it’s no surprise… Continue reading How to Experience Increased Match Rates with Facebook Ads