Programmatic Advertising (and Campaigns) Refresher Guide

Before the advent of programmatic advertising, media buyers and digital advertisers negotiated directly with the website owner for ad placement if they wanted to advertise on a particular website. This was a long and arduous process involving RFPs and negotiations. It simply wasn’t possible to quickly have your ad displayed on a website to target… Continue reading Programmatic Advertising (and Campaigns) Refresher Guide

What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

Contextual advertising is back with a new look. The Cali look. Google is throwing out cookies, Apple let everyone opt-out of tracking, and many nations and states introduced laws deterring tracking. Why? People want more privacy online. Behavioral advertising requires an advertiser to collect data based on a person’s online browsing behavior. The individual’s behavior… Continue reading What is Contextual Advertising? Going Going, Back Back, to Pre-Cookies

How to Experience Increased Match Rates with Facebook Ads

Take control of your match rates on Facebook. Learn how to increase match rates with Facebook ads and reach your ideal prospects faster. Can you believe Facebook had over 2.9 billion active users as of January 2022? According to Meta’s latest earnings announcement, 37% of Earth’s population is on the channel, so it’s no surprise… Continue reading How to Experience Increased Match Rates with Facebook Ads