Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? There is a lot of bad data out there. Here at NetWise, we perform a lot of comparative analyses of customers’ data sets. In some cases, they may have 100 million… Continue reading Bad data is everywhere. Here’s what to watch for.
Once a month we dig into the data underlying the NetWise Audience Platform to see what interesting trends we can uncover in our “From the Data” posts. Want to make sure you don’t miss the next one? Want even more info? Sign up for our newsletter at the bottom of the page. Here’s what we’ve… Continue reading What are the most common skills among marketers?
Enter Account Based Marketing Account-based marketing (ABM) and martech tools have dramatically evolved over the last decade, giving way to sophisticated ABM platforms with omni-channel orchestration, multi-channel delivery, measurement, analytics and retargeting capabilities that were more commonly found in B2C advertising. Here are the types of tools you should have in your martech stack, along… Continue reading The Best ABM and Martech Tools
The Origins of the Bowtie In mid-2020, NetWise was part of the Amazon Web Services (AWS) SaaS Factory program. With the launch of our B2B Audience Platform we are in the midst of a transition from licensing our data to big customers to a SaaS business model when we launched a new web platform for mid-market customers. Through the… Continue reading What is The Data-Driven Growth Bowtie?
First-Party Data vs. Third-Party Data Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. Many want data to be labeled very specifically as “first-party” or “third-party”, but there are many nuances that can cloud the discussion. First-party data is data that you’ve collected about people with whom you have… Continue reading First Party vs. Third Party Data: What’s the Difference?
NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data BOCA RATON, FL — Users of Union Resolute’s multi-channel B2B sales engine can now target leads more effectively, thanks to a partnership the company announced with NetWise today. Under the terms of the deal, NetWise has partnered with Union Resolute to provide the highest quality B2B targeting data… Continue reading NetWise Partners With Union Resolute to Provide Highest-Quality B2B Data
Google made headlines in June of this year by announcing it had delayed its ban of third-party cookies on Chrome, from 2022 to sometime in 2023. When that day finally comes it will be the end of the third-party cookie as we know it, with all other internet browsers already having removed them from their… Continue reading CEO, Dwight Gorall Featured in Digital Commerce 360
Better Bang For Your Buck Most companies spend too much money on sales enablement. That’s because salespeople spend a lot of time using their platforms to manually research the specific contacts to whom they want to pitch their products. But salespeople are expensive, made even more so with every hour spent looking up individual records… Continue reading Why You Should Put Your Sales Enablement Budget Into Marketing
NetWise Announces Support of Unified ID 2.0 Advertisers, agencies and publishers will benefit from audience data combined with NetWise’s data BOCA RATON, FL — NetWise, the leading provider of true multi-channel B2B marketing data, today announced support for Unified ID 2.0 to help B2B marketers enrich audience data without using personally identifiable information (PII). This will enable… Continue reading NetWise Announces Support of Unified ID 2.0
Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about what can be done with our data.) What data is up this week? Did you know you can segment NetWise… Continue reading What Are The Top Ten Colleges for Marketers?