Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

Listen! Subscribe on your favorite app. Show Notes Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing,… Continue reading Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

What’s The Top Technology Job Title in Your State?

On this month’s “from the data” post we’re taking a look at the top technology jobs in the United States!  The Query Used the dataset that powers the NetWise platform. We have geographic fields for a contact’s personal address and their company’s address. For this analysis, we used the ‘personal_country’ field, which is also targetable… Continue reading What’s The Top Technology Job Title in Your State?

What IAB Data Transparency Labels SHOULD be

Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my opinion, they are incomplete, like a food label missing the ingredient list. The IAB Data Transparency Label, introduced in 2018, provides meta information about how an audience… Continue reading What IAB Data Transparency Labels SHOULD be

Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

Listen! Subscribe on your favorite app. Show Notes The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Here are a few highlights: Did COVID… Continue reading Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

What does it mean to be “data-driven”?

Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and many processes and operations are further enabled by computers. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including… Continue reading What does it mean to be “data-driven”?

The Illusion of Data-Driven Marketing ft. Robert Rose

Listen! Subscribe on your favorite app. Show Notes Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker… Continue reading The Illusion of Data-Driven Marketing ft. Robert Rose

NetWise is Now a Dun & Bradstreet Company

Today I am happy to announce that we have closed on our deal to take our relationship with Dun & Bradstreet (D&B) to the next level. As of today, NetWise is now a Dun & Bradstreet company. Please see the official announcement for further details on the deal. I am incredibly proud of our team and all… Continue reading NetWise is Now a Dun & Bradstreet Company

Bad data is everywhere. Here’s what to watch for.

Bad Data is Everywhere. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? There is a lot of bad data out there. Here at NetWise, we perform a lot of comparative analyses of customers’ data sets. In some cases, they may have 100 million… Continue reading Bad data is everywhere. Here’s what to watch for.

What are the most common skills among marketers?

Once a month we dig into the data underlying the NetWise Audience Platform to see what interesting trends we can uncover in our “From the Data” posts. Want to make sure you don’t miss the next one? Want even more info? Sign up for our newsletter at the bottom of the page. Here’s what we’ve… Continue reading What are the most common skills among marketers?