The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

Listen Show Notes Foursquare founder Dennis Crowley wants to intertwine the metaverse with reality to create a new Web3 social network called “LivingCities.” According to techcrunch, Dennis and his two partners raised $4 million in early funding so far; their goal is to create a “social metaverse like never before.” LivingCities will be a consumer… Continue reading The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, and Companion Pods

The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV

Listen: Subscribe on your favorite app. Big tech wants more metaverse, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate, and believe it or not—people still don’t want to be in the office. Listen for more. Show Notes The metaverse is coming whether you like it or not. Kawasaki is a new customer for Microsoft’s… Continue reading The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV

Measuring Content Success Is a Design Problem, Not an Engineering Problem

As a marketer, why do you create content?  To educate customers, explain how products and services work, and establish your company as a trusted partner to solve their customers’ most significant problems. Therefore, measuring content success must align with whether or not you achieved these goals, right? But there’s as much art as science involved… Continue reading Measuring Content Success Is a Design Problem, Not an Engineering Problem

Metaverse Marketing: How Marketers Can Get Started

Early adopters are reporting promising results with their metaverse marketing strategies. However, the secret to your success lies buried in your audience. Use these tips to plan your metaverse engagement tactics. If you’re a curious digital marketer, there’s never been a better time to experiment with your metaverse marketing ideas. Advertising in the virtual realm… Continue reading Metaverse Marketing: How Marketers Can Get Started